1\. content (decide on the content for your content analysis ie text, video etc)
2\. categories (behavioural- decide on them)
3\. code (operationalise (make them measurable) the behavioural categories)
4\. count (tally the behaviours you see – each observer sits apart)
5\. correlation/compare (must be +0.8 correlation coefficient to be a strong positive correlation between the 2 observers (inter-rater reliability)