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Roger Sperry
studied on split-brain patients
left brain
regulates speech, writing, mathematical, and logical thinking
right hemisphere
is responsible for face recognition, symbolic reasoning, emotional expression, and artistic activities
Robert Fants
“infants are capable of perceiving the world around them at a very young age”
instincts
animal training of the Brelands showed that animals follow their __________ despite undergoing training
Harry Harlow
____________’s experiment revealed that baby monkeys clung to the mother that provided comfort rather than milk
biological sex
the genetic material encoded in our genes
gender identity
the psychological sense of being
social sex role/gender role
adherence to culturally created behavior and attitudes deemed appropriate for males and females
sexual orientation
sexual and emotional attraction to another person
women
_________ tend to prioritize intimate relationships than men
tend and befriend
men:fight or flight::women:__________________
context
gender differences on sexuality could be attributed to __________
outscored
a meta-analysis showed that adolescent and adult males ______________ females on measures of self-esteem. However, the difference is not significant.
group
a collection of people who interact, share common goals, and influence how members think and act
interdependent
occurs when any action by one member will affect or influence the other members
communication
can be directed and inward in a group
shared goals
some groups are created to perform tasks or to organize activities that no individual could handle alone
group cohesion
process in which members of the group desire to remain in that group, groups with this have great hold over the energy, time, loyalty of its members
social cohesion
a form of group cohesion in which members desire to stay in the group because they like one another
group polarization
if you discuss an opinion with a group of people and a majority of the members argue for one side of the issue, the discussion typically pushes the majority to a more extreme view than they held before the discussion
groupthink
when groups emphasize sticking together and fail to adequately appraise alternative courses of action
social loafing
a member of group shows decrease in performance or effort when working in a group rather than when doing it alone
social influence
the process by which the actions of an individual or group affect the behavior of others
conformity, compliance, obedience
types of social influence
conformity
change in behavior or attitudes brought about by a desire to follow the beliefs or standards of others
norms
rules or standards that groups follow
compliance
conforming to an expectation or a request without really believing what you are doing
acceptance
occurs when you genuinely believe in what the group has persuaded you to do
Muzafer Sherif
study where independently, participants’ perception of the movement of the light significantly differ, but when they came together, their answers converged to the norm
informational influence
produces conformity when a person believes others are correct in their judgements, a need to be right
normative influence
produces conformity when a person fears the negative social consequences of appearing deviant, fear of being ostracized
foot-in-the-door technique
you ask a person to agree to a small request and later ask that person to comply with a more important one
self-perception theory
the reason why foot-in-the-door technique works
door-in-the-face technique
someone makes a large request, expecting it to be refused, and follows it with a smaller one
perceptual contrast, reciprocal concessions
why door-in-the-face technique works
low-balling technique
a two-step compliance technique in which the influencer secures agreement with a request but then increases the size of that request by revealing hidden costs, usually used in selling cars
that’s-not-all technique
a two-step compliance technique in which the influencer begins with an inflated request, then decreases its apparent size by offering a discount or bonus
obedience
a change in behavior in response to the commands of others
Moscovici’s theory
minorities derive power from the style of their behaviors: forceful, persistent, and unwavering in their position
evaluation apprehension
Nickolas Cottrell’s conclusion is that the enhancement of dominant responses is strongest when people think they are being evaluated
driven by distraction
Sanders et al., theorized that when people wonder how co-actors are doing or how an audience is reacting, they get distracted
mere presence (zajonc)
innate social arousal mechanism, mere presence of others produces some arousal even without evaluation apprehension or arousing distraction
the Ringelmann effect
social loafing is also called _____________
deindividuation
a complex process in which a series of social conditions lead to changes in perception of self and of other people, so that behavior that is normally restrained and inhibited is released in violation of established norms of appropriateness