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Martin Luther King was seen as the unofficial leader of the demand for full black American rights, he and the SCLC (Southern Christian Leadership Conference) were not the only ones trying to achieve equality. Many organisations and individuals played an important role in the civil rights movement: • NAACP litigation won great moral victories such as Brown (1954), which inspired activists such as Rosa Parks.
Greensboro Sit-ins & SNCC
1960: 4 Black students staged sit-in at Woolworth’s lunch counter in Greensboro, NC
Inspired 70,000+ students to join sit-ins across the South
Woolworth’s desegregated due to financial pressure
SNCC formed (1960): grassroots activism, voter registration in Mississippi Delta (1961–64)
Freedom Summer (1964): 17,000 attempted to register, only 1,600 succeeded due to KKK violence and white obstruction
AO2:
Non-violent direct action mobilised youth and forced desegregation
SNCC showed shift from legal challenges to mass participation and voter empowerment
freedom rides , 1961
1961: CORE launched Freedom Rides to test Supreme Court rulings banning segregation on interstate buses (1946, 1960)
Black and white activists rode together, defied segregated facilities → attacked by mobs (e.g. Anniston, Alabama)
National media exposed Southern racism → forced federal protection
Attorney General Robert Kennedy intervened to enforce desegregation rulings
AO2: Direct action + media pressure forced federal enforcement; highlighted limits of legal victories alone
SCLC and Legislative change
MLK & SCLC led:
Birmingham campaign (1963) → exposed brutality, gained national sympathy
March on Washington (1963) → pressured Congress → Civil Rights Act (1964) ended de jure segregation
Selma campaign (1965) → led to Voting Rights Act (1965)
AO2: Strategic non-violent protest + federal pressure = major legislative breakthroughs
aims of these organisations
Eisenhower:
Initially reluctant, but sent troops to enforce school integration at Little Rock (1957)
Passed Civil Rights Acts (1957, 1960) to support Black voting and desegregation → largely ineffective but first in 100 years
Kennedy:
Hesitant at first; feared protests provoked violence and harmed US global image
Responded to:
Freedom Rides → federal protection
James Meredith case → enforced university integration
Birmingham campaign → increased federal engagement
AO2:
Activism by SCLC, SNCC, CORE forced federal action
Media pressure and Northern Black vote influenced presidential decisions
Federal response was reactive, not proactive — legal change required sustained protest