Home
Explore
Exams
Search for anything
Login
Get started
Home
Social Studies
Media Studies
Topic 4: Understanding Target Audiences
0.0
(0)
Rate it
Studied by 0 people
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Card Sorting
1/27
Earn XP
Description and Tags
Media Studies
12th
Add tags
Study Analytics
All
Learn
Practice Test
Matching
Spaced Repetition
Name
Mastery
Learn
Test
Matching
Spaced
No study sessions yet.
28 Terms
View all (28)
Star these 28
1
New cards
Mainstream
Media products catered to everyone
2
New cards
Niche
Media products catered to a specific target audience
3
New cards
Features of **Mainstream**
* High budget
* Stars
* Mass appeal
* Lots of synergy
4
New cards
Features of **Niche**
* Low budget
* Lesser known cast
* Financed by many companies
5
New cards
Mainstream product
Avengers: Infinity War
6
New cards
Niche product
This is England
7
New cards
Avengers primary audience
12-25
It's quite trendy and the cast are relatively young and well-known
8
New cards
Avengers secondary audience
30+
Its catered to younger people but they may be interested in the genre rather than the characters or cast.
9
New cards
Avengers: Infinity War
Characters: Spiderman, Iron man
Locations: New York, Space
Actors: Tom Holland, Robert Downey Jr
Themes: Action, Sci-Fi
10
New cards
This is England
Characters: Shaun, Combo
Locations: England
Actors: Thomas Turgoose, Stephen Graham
Themes: Indie, Drama, Comedy
11
New cards
Demographics
* Age
* Gender
* Profession
* Location
* Marital status
12
New cards
Psychographics
* Personality
* Values
* Activities
* Interests
* Opinions
13
New cards
Primary audience
First set of people you think of when creating a product
14
New cards
Secondary audience
People who aren’t likely to consume your product but they might
15
New cards
Social grade
Classification system based on occupation
16
New cards
National Statistics Socio Economic Classification (NS - SEC)
The official socio-economic classification used by the UK government
17
New cards
Acorn system
Consumer classification by analysing demographic data, social factors, population, consumer behaviour
18
New cards
Yooka Laylee
Demographic: Kids, both genders
Psychographic: A lot of free time, likes adventure games
Audience appeal:
1. Vibrant colors
2. Cute character
3. Cheap
4. No loose consequence
19
New cards
Ori and the blind Forest
Demographic: Teens - young adults
Psychographic: Chill, likes gaming
Audience appeal:
1. Dark colors
2. Levels
3. Music
4. Series of games
20
New cards
RAJAR
Radio Joint Audience Research
21
New cards
What does RAJAR do
Measures radio audiences in the UK
22
New cards
RAJAR example
BBC
23
New cards
BARB
Broadcasters Audience Research Board
24
New cards
What does BARB do
Responsible for delivering the UK's television audience ratings
25
New cards
BARB example
Ipsos Mori Kantar Media
26
New cards
PAMCo (NRS)
Publishers Audience Measurement Company
27
New cards
What does PAMCo do
Oversees audience measurement for the published media industry
28
New cards
PAMCo example
Phone, tablet, desktop, print
Explore top notes
ISD5 Research Methods
Updated 124d ago
Note
Preview
Reform Movements
Updated 427d ago
Note
Preview
Noun and Pronoun Forms
Updated 901d ago
Note
Preview
2.1a: Research methods
Updated 413d ago
Note
Preview
Period 5: 1844–1877: Slavery, Civil War, and the Transformation of American Society
Updated 827d ago
Note
Preview
The Cultural Landscape Chapter 3: Migration
Updated 1032d ago
Note
Preview
Glycolysis
Updated 939d ago
Note
Preview
ONLINE GAMES
Updated 1091d ago
Note
Preview
Explore top flashcards
Lecture 1
Updated 873d ago
Flashcards (22)
Preview
Intro to PT assessment 3
Updated 76d ago
Flashcards (534)
Preview
Wanted: A Just Right Government
Updated 918d ago
Flashcards (28)
Preview
Lab 9 - Spinal Cord Structures
Updated 87d ago
Flashcards (54)
Preview
Onc Lec 5: Oncologic Complications
Updated 212d ago
Flashcards (54)
Preview
biology
Updated 900d ago
Flashcards (227)
Preview
ch 22 lymphatic
Updated 879d ago
Flashcards (48)
Preview
Health Science
Updated 852d ago
Flashcards (39)
Preview