marketing- data diving

which is most likely a secondary data source?

a call report

an example of customer data

data about buying habits

juliana wants to measure her business’s actual sales against its goals for the quarter. she needs to conduct a ___ analysis.

sales volume

if marketers want to know how salespeople are performing over a period of time, they should consult

sales reports

example of a primary data source

customer survey

“food service magazine” released a report stating that fast-food chains are declining and locally owned restaurants are on the rise. this source of data is called a(n)

trade publication

abc appliances has received many complaints to fix their newest washer. this is an example of

product data

what is the best place to look for data on competitors

company’s website

what could provide data on competitors’ upcoming plans

observable changes in marketing strategies

why are a company’s suppliers and distributors sources of competitive data?

they work with many companies in the same industry

simon wants to know how well his company did last quarter in relation to other companies in its industry. he needs to conduct a ____ analysis.

market share

b/c not all sales calls result in sales, its important for salespeople to track customer contacts in ____.

call reports

cedric just spent $150 taking a potential customer out to dinner. this info will go in an ___.

expense report

which of the following data are most likely to be found in a business’ customer records

annual purchases and product uses

ted is planning a new advertising campaign for his company, a stable that does horse-riding lessons. which of the following data would be most useful for ted’s marketing decision making?

market share data for his company during the past year

which of the following is a type of financial statement that is useful in marketing decision making?

cash flow statement

jennifer notices that stock prices have been steadily increasing for several months. how could this data impact her marketing decision making?

indicates economy is growing, so marketing decisions may grow or expand

what can be obtained from customer complaints?

how their complaint was resolved

relationship between internal and external data

internal and external data must be analyzed together