Postmodern Perspectives on Media Ownership and Control

These flashcards cover key concepts discussed in the lecture regarding postmodern views on media ownership and audience control.

What do Postmodernists argue about the control of media by owners or editors?

They argue that it is impossible for owners or editors to control media due to significant societal changes.

What concept describes the idea that media saturation makes it difficult to distinguish between reality and media versions of reality?

Hyperreality, as described by Baudrillard.

According to Levene, how is media ownership characterized?

Ownership of media is fluid rather than concentrated.

What allows audiences to create their own narratives in response to media?

The gap between producers and audiences has eroded, allowing greater audience agency.

What term do neo-Marxists use to describe the narratives created by audiences in response to dominant media messages?

Counter-hegemony.

How does citizen journalism relate to media ownership?

Citizen journalism allows individuals to control media narratives, influencing the larger media landscape.

What does the term 'active audience' suggest about modern media consumption?

Audiences have the ability to influence and contribute to media narratives rather than passively consuming them.