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cultural variables
systematic way to study differences
naturalization
when people mistakenly come to think of what is socially constructed to be from nature
social location bias
the upbringing, background, culture, bias, aptitude, etc a person has
semiotics
language
signifying systems that study the signs and symbols in communication and their meanings.
the study of signs and symbols and their interpretations
define Social Construction
Social construction is the theory that concepts, practices, and realities are developed and maintained through social interactions and cultural practices, often seen as subject to varying interpretations; an “invention” society agrees upon collectively
works with material reality and transforms it into social reality
race
socially constructed
not real
imagined common descent
folk notion, not scientific
national; regional; linguistic
racialization
the process through which social categories, such as race, are constructed and assigned meanings based on perceived differences.
race: biology vs. social construction
different races have different genetic characteristics,
yet are still socially constructed race can correlate with colour and certain genetic traits
but not consistently enough to justify scientifically the notion of human races
One-Drop Rule
if you had any “Black blood” (African ancestors) you were considered Black
socially constructed and racialized as Black
encompassed other non-white groups
having any non-white blood made you not white
semiosis
the process of constructing meaning
signification (semiotics)
making sense of signs
3 nature of signs
signifier & signified
symbol, icon, index
denotation & connotation
parts of semiotics
language (linguistics)
semiotics proper (other signs)
A Classic (“Saussurean”) View of Semiosis
signifier + signified
material/immaterial
material: the object itself
together the signifier and the signified make
up the sign
sign ≠ the physical object
sign: ordinary language
the sign itself
signifier: technical language
yellow colours, silhouette of a car on slippery roads
signified: the message
slippery roads ahead
define sign
ordinary language; anything that communicates a meaning that is not the sign itself to the interpreter of the sign
signifier + signified = sign
define signifier
the part of a sign that represents the concept or meaning, often a word, image, or sound; technical language; the observable aspects of the sign itself
define signified
the message itself; what the sign represents or refers to
Charles Peirce’s Theory
symbol
icon
index
define symbol
arbitrary meanings attributed to a sign
define icon
quality/physical characteristics of a sign; shares some physical form with the referenced; motivated
define index
does not share any of their form with the reference; motivated