variables affecting confirmity Asch

difficulty of the task description

the difference in lines made them appear closer and more ambiguous. increase in conformity when a harder task given, decrease in conformity when an easier task given

difficulty of the task research support

ABRAMS 1990

independent design, including 4 groups and manipulated 2 different IVs. one IV was from an in-group (psychology) and one IV from an out-group (ancient history). as difficulty increased, conformity increased.

size of the majority description

group size varied from 1 to 15 confederates.

with 1= conformity decreased to 3%

with 2= conformity decreased to 12.8%

with 3= conformity rate was 32%

size of the majority research support

BOND 2005

argued NSI is likely to be stronger when ppl make public responses or face to face responses. ISI stronger when ppl made private responses and communicate with majority indirectly

unanimity

• the extent to which the members agreed with eachother

• 75% conformity rate

• increase unanimity = increase conformity

unanimity research support

MOSCOVICI 1969

• ppts agreed with minority 8.2% of the time when it was consistent and unanimous

• ppts agreed 1.2% when it was inconsistent