Business Environment and Business Opportunity

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Comprehensive vocabulary flashcards covering the components of internal, external, micro, and macro business environments as discussed in the lecture notes.

Last updated 5:01 AM on 7/15/26
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21 Terms

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Business

The condition or state in which a person is busy and remains busy, or human activities like production, extraction, or purchase or sales of goods that are performed for earning profits.

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Environment

Refers to the aspects of surroundings.

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Business environment

A set of social, legal, economical, political, or institutional conditions that are uncontrollable by nature and affect the functioning of organizations.

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Internal Environment

Includes factors usually within the control of the business, such as the 5M's, which are subject to change according to the functioning of the enterprise.

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5M’s

The factors of the internal environment: MAN, MATERIALS, MONEY, MACHINERY, and MANAGEMENT.

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External Environment

Includes factors beyond the control of the business enterprise, such as government, legal, geo-physical, political, socio-cultural, and demographical factors.

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Micro/Operating Environment

The external business environment close to the business that affects its capacity to work, consisting of suppliers, customers, intermediaries, competitors, and the public.

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Suppliers

Reliable persons who supply raw materials and required components to the company.

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Customers

Regarded as the 'king of the market,' their satisfaction level determines the success of every business.

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Types of Customers

Wholesalers, retailers, industries, government and other institutions, and foreigners.

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Market Intermediaries

Links between business and final consumers, including middlemen, marketing agencies, financial intermediaries, and physical intermediaries.

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Competitors

Companies in the same or similar industry offering similar products or services whose actions compel business adjustments and efficiency.

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Public

A group of people, whether users or non-users of the product, who have an actual interest in the business enterprise.

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Macro/ General Environment

The external environment including factors that create opportunities and threats to business units.

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Economic Environment

Changes based on policies and political situations; includes public economic conditions, economic policies, systems, and infrastructure like banking and insurance.

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Non-economic Environment

Also called political environment, it affects business units through government beliefs, political strength, international relations, and defense policies.

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Socio-cultural Environment

Social and cultural factors beyond business control, such as attitudes toward work, family systems, education, and marriage.

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Technological environment

Factors or changes in technology that affect the operations, products, or services of a business.

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Natural Environment

Includes natural resources, weather, climatic conditions, port facilities, and topographical factors like soil, sea, and rainfall.

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Demographic Environment

The study of population perspectives, including size, standard of living, growth rate, age-sex composition, family size, income level, and education level.

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International Environment

Factors important for industries dealing with import or export, including globalization, liberalization, foreign business policies, and cultural exchange.