Newspapers- the sun advert

Based off the sun newspaper titled 'Her name was Polina'

What is the political stance/ party

The Sun newspaper supports centre-right (liberal, tory/conservative)

Describe the masthead

• red → connotates immediately it’s a tabloid → easy to understand - helps whether someone purchases it or not

describe the subheading/ secondary headline

language code:

• readers left shocked at the way she died → readers are unable to comprehend why she was killed and why it was her

• Rhetorical question - aimed at Putin to ask why he would do such a thing - he is responsible for taking hers (and many others) life → readers know who to blame for this crime and they can point the finger at who is responsible

who is the target audience

• lower middle class

• people with their families/ children - can imagine themselves in her extended family’s shoes - they feel heartbroken

• age 30+

describe the headline

language: ‘was’ → past tense - emotive language - makes readers upset/ sympathetic, but also mad at Russia/ Putin

describe the typography

• sans serif - bold, large and dominant (1/3 of the page)

• Four words, in all caps → emphasising what happened

• modern, easy to read

describe the main image

Large, dominant, takes up whole page

What is the mode of address

• Direct mode of address - the audience feels upset and sorry over the situation → direct gaze humanises her

What is the overall effect on the reader

• The audience feels sympathetic for her - she was ripped out of her childhood

• persuasive and emotive language allows readers to agree with the statement

Describe the main image

• a young, pretty, smiling girl → smile tells us she had a presumably good life - audience feels upset and sad → young tells us that she never got the chance to really live and enjoy life - killed before her teens → pretty connotates innocence

Describe the camera angle and shot

• medium close up, eye level → helps audience to understand she was like them

What is the main theory we can link to this newspaper

‘News values’ → Gal Tung and Rouge

• immediacy

• Amplitude

• Elite Nations