- It looks at the perspective of
the individual, firm, industry, or market. It can be considered more specialized.
- Assumes that individuals are attempting to
maximize profit and utility (they are rational
agents)
- They are attempting to allocate scarce resources
(inputs: labor, land, capital, managerial talent. In order to do so, they bring their goods to a market, and attempt to receive for this the
means to live, and/or means to improve the material quality of their lives.