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Innovation
The business of putting an invention in the marketplace and making it a success.
Sustaining Innovation
A new or improved product that meets the needs of consumers and sustains manufacturers.
Disruptive Innovation
A product or type of technology that challenges existing companies to ignore or embrace technical change.
Process Innovation
An improvement in the organization and/or method of manufacture that often leads to reduced costs or benefits to consumers.
Architectural Innovation
The technology of the components stays the same, but the configuration of the components is changed to produce a new design.
Modular Innovation
The basic configuration stays the same, but one or more key components are changed.
Configurational Innovation
A change is made in both technology and organization.
Diffusion
A process where a market will accept a new idea or product. The rate it accepts the new idea or product can be increased by several factors.
Suppression
A process where a new idea or adoption of a product by the market is actively slowed. This may be due to difficulties competing with a dominant design, ambiguity over patent ownership, competing companies actively petitioning against a new product it perceives as threatening, or the natural resistance to an unfamiliar concept.
