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Factor rewards
Payments to households for factors of production (e.g wages for labour, land earning rent)
Real flows
Flows of actual goods and services
Capital
Money used to build, run, or grow a business
Investment
Purchase of capital resources
Injections into the circular flow
Investment, Govt spending, Export recieps
Withdrawals from the circular flow
Taxes, savings, import payments
What happens when Withdrawals>Injections
AD decreases
What happens when Injections>Withdrawals
Economy grows, increase in AD
Utility
Satisfaction gained from consuming a good/service
Marginal utility
Extra satisfaction gained from consuming one more unit of a good
Negative marginal utility
Consumer will gain no extra satisfaction from consuming an additional good, would prefer not to
Total utility
Total satisfaction gained from consuming all items
Customers will buy a good until
P=MU and will stop buying at P>MU
Law of diminishing marginal utility
The more of a good that is consumed, the marginal utility falls
How to calculate MU/$ and find the optimal quantity for consumers to buy
Divide MU by price
Elasticity
How a change in price/income affects the quantity demanded of a good
Inelastic demand
Quantity demanded falls by significantly less than the increase in price
Inelastic demand examples
Petrol, electricity, groceries
Elastic demand
Quantity demanded falls by proportionately more than the increase in price
Elastic demand examples
Luxury goods, airline tickets, restaurant food
Percentage change method for calculating elasticity
% change in QD divided by % change in price
Mid point method for calculating elasticity
(QD2 - QD1) divided by (P2 - P1) times (P1+P2) divided by (QD1 + QD2)
Determinants of elasticity
Availability of substitutes, nature of the good, proportion of income spent on a good