Design Principles

cohesive design (Refers to the combination of the individual parts of a design to create a cohesive whole)

Unity

weight distribution (Is created through the use of vertical or horizontal symmetry, along with careful positioning and sizing of elements)

Balance

pleasing composition (closely related to balance)

Harmony

size relationship

proportion

eye flow (Refers to how the reader's eyes are attracted to differers parts of a visual composition)

Movement

highlighting importance

emphasis

visual movement (Relates to how the reader's eyes move with the placement of elements on the page)

rhythm

element grouping (Means keeping element that relate to one another close together)

proximity

structured arrangement (Means placing element within visual reference of one another to give your design a clean, sophisticated look)

alignment

element consistency (Means using element to stop create organization and recognition in your design)

repetition

visual differentiation (Refers to the use of different fonts, colors, and line weights, rather than similar ones, to add visual interest to your design)

contrast

visual prioritization (is the order in which the human eye perceives what it sees)

hierarchy