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independent/explanatory variable
the variable that is not affected by other variables and is often changed in the investigation
dependent/response variable
the variable that changes as a result of the independent/explanatory variable being changed
causal claim
saying that the explanatory variable directly causes the response variable to change
conflict of interest
when a particular outcome would directly or indirectly benefit the researcher
bias
a systematic error that skews the result of a study, favouring certain outcomes over others
control group
a baseline group that does not receive the experimental treatment, used for comparison
randomisation
the process of assigning subjects to different groups purely by chance to reduce bias
replication
involves repeating the experiment multiple times to ensure that results are consistent and reliable
target population
the group of individuals you want to find information about
sample
includes some members of the target population
census
includes all members of the target population
sampling
when we take a small group from the population and use it to represent the entire population.
random sampling
where each bit of the population is numbered off and has an equal chance of
being selected.
cluster sampling
when you grab whole groups and use that as your sample
systematic sampling
where the parts of a population are ordered, and then every nth one is picked from a random starting point
stratified sampling
the population is split into subgroups of people with similar characteristics called ‘strata’, samples of people are taken from each strata in proportion to the number that the population
sampling errors
these occur as a result of the sampling process, because the variability between samples can never be completely avoided
non sampling errors
these result from the way information is collected from the sample
survey
a method of data collection where a set of questions is used to gather information from a group of people
polls
a method of data collection that focuses on collecting information about people’s opinions or preferences
sample size
the number of observations or data points collected in a survey or experiment
replication
conducting the same experiment again under the same conditions
margin of error rule of thumb
1/√n
margin of error formula
z√px(1-p)/n
95% CI z value
1.96
99% CI z value
2.576
margin of error
a measure of the range within which the true value of a population is expected to fall
confidence interval
indicates the percentage of times the true population parameter lies within the confidence interval in repeated sampling
confidence interval formula
p ± margin of error
correlation
a relationship between two variables, so that when one chnages, the other also changes
causation
when one variable is changed this causes a change in another variable
confounding variables
outside factors that affect the study results and aren’t controlled