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32 Terms

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independent/explanatory variable

the variable that is not affected by other variables and is often changed in the investigation

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dependent/response variable

the variable that changes as a result of the independent/explanatory variable being changed

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causal claim

saying that the explanatory variable directly causes the response variable to change

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conflict of interest

when a particular outcome would directly or indirectly benefit the researcher

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bias

a systematic error that skews the result of a study, favouring certain outcomes over others

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control group

a baseline group that does not receive the experimental treatment, used for comparison

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randomisation

the process of assigning subjects to different groups purely by chance to reduce bias

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replication

involves repeating the experiment multiple times to ensure that results are consistent and reliable

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target population

the group of individuals you want to find information about

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sample

includes some members of the target population

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census

includes all members of the target population

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sampling

when we take a small group from the population and use it to represent the entire population.

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random sampling

where each bit of the population is numbered off and has an equal chance of

being selected.

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cluster sampling

when you grab whole groups and use that as your sample

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systematic sampling

where the parts of a population are ordered, and then every nth one is picked from a random starting point

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stratified sampling

the population is split into subgroups of people with similar characteristics called ‘strata’, samples of people are taken from each strata in proportion to the number that the population

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sampling errors

these occur as a result of the sampling process, because the variability between samples can never be completely avoided

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non sampling errors

these result from the way information is collected from the sample

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survey

a method of data collection where a set of questions is used to gather information from a group of people

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polls

a method of data collection that focuses on collecting information about people’s opinions or preferences

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sample size

the number of observations or data points collected in a survey or experiment

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replication

conducting the same experiment again under the same conditions

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margin of error rule of thumb

1/√n

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margin of error formula

z√px(1-p)/n

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95% CI z value

1.96

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99% CI z value

2.576

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margin of error

a measure of the range within which the true value of a population is expected to fall

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confidence interval

indicates the percentage of times the true population parameter lies within the confidence interval in repeated sampling

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confidence interval formula

p ± margin of error

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correlation

a relationship between two variables, so that when one chnages, the other also changes

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causation

when one variable is changed this causes a change in another variable

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confounding variables

outside factors that affect the study results and aren’t controlled