Social Influence

What is social influence?

ways in which a persons thoughts,feelings and behaviour are affected by others including conforming,obedience and minority influence

What is conformity (majority influence) and the 2 types?

form of social influence - change in persons behaviour or opinions as a result of real or imagined pressure from person/group
internalisation and compliance

What was Kelmans conformity type internalisation about?

conforms with group as genuinely accepted group norms - if engaged to other views encouraged to engage in validation which is process examining own beliefs to see if they’re right - group may convince individual the group is right - leads to acceptance in public and private - permanent and strongest form of comformity

What is compliance?

individual goes along with group in public but privately does not change their personal opinion - exposed to views/actions of majority engage in social comparision - focus on what others are doing to adjust own actions to fit in - involves desire to fit in so public not private acceptance of groups behaviour - behaviour will stop when not with group