Thẻ ghi nhớ: MKT201 NEW - SOẠN ĐỘC QUYỀN BỞI THỦY TIÊN | Quizlet

Subscription boxes can increase ______ involvement?

A. product

B. message

C. emotion

D. situational

D

What are some potential barriers faced by people with disabilities when it comes to market access? (soạn bởi Thủy Tiên)

A. Physical barriers in stores

B. Limited mobility affecting their ability to travel

C. Psychological barriers such as anxiety and self-stigmatization

D. All of the above

D

How does the high-involvement hierarchy differ from the experiential hierarchy in terms of decision-making?

A. High-involvement focuses on emotional reactions, while experiential focuses on logical analysis

B. High-involvement involves careful weighing of alternatives, while experiential is based on emotional reactions

C. High-involvement is based on peer influence, while experiential is based on financial incentives

D. High-involvement is quicker, while experiential takes more time

B

What plays an extremely important role in many marketing applications, such as in the context of a manufacturer defining the market for a product?

A. Consumer income level

B. Knowledge of consumer characteristics

C. Product packaging

D. Advertising slogan

B

A luxury car brand focuses on creating a luxurious and exclusive brand image. This strategy primarily targets which component of the ABC model?

A. Affective

B. Behavioral

C. Cognitive

D. All of the above

A

The use of celebrity endorsements is a marketing strategy that often relies on:

A. The celebrity's ability to sell products.

B. The celebrity's physical appearance.

C. The celebrity's personality and values.

D. The celebrity's wealth and social status.

C

What is the primary focus of the study of perception?

A. How sensory stimuli are created

B. The basic functions of sensory organs

C. How sensations are organized and interpreted to create meaning

D. The immediate response to light and sound

C

Apple's strong brand loyalty can be attributed to which component of the ABC model of attitudes?

A. Affective

B. Behavioral

C. Cognitive

D. All of the above

D

Combine the traits of high agreeableness and high conscientiousness. Which of the following statements best describes a person with these traits?

A. They are always prepared and take time out for others

B. They get upset easily and love to think up new ways of doing things

C. They talk to a lot of different people at parties and are open to new experiences

D. They are organized but struggle with stress

A

A recycling program implemented by a tech company to encourage customers to return old devices is an example of addressing which postpurchase process?

A. Consumer Satisfaction

B. Product Disposal

C. Alternative Markets

D. Purchase Environment

B

If Richard's most important attribute for a TV is having a sleep timer, which rule would he use to choose between Prime Wave and Precision models?

A. Lexicographic rule

B. Elimination-by-aspects rule

C. Conjunctive rule

D. Noncompensatory rule

A

A car dealership that offers test drives and personalized consultations is focusing on which aspect of the purchase environment?

A. The Shopping Experience

B. Point-of-Purchase Stimuli

C. Sales Interactions

D. Situational Factors

C

Where in a magazine are ads more likely to capture attention?

A. In the middle of the issue, preferably on the left-hand side

B. Toward the back of the issue, on any side

C. Toward the front of the issue, preferably on the right-hand side

D. Anywhere, as position does not influence attention

C

A consumer who is highly involved in a purchase decision is likely to engage in:

A. Impulse buying

B. Extended problem-solving

C. Limited problem-solving

D. Habitual decision-making

B

In the diffusion of innovation process, the ______ represent only about 2.5% of the population who are always on the lookout for novel products or services and who are first to try something new.

A. Laggards

B. Innovators

C. Late adopters

D. Early adopters

B

A shopper recognizes a new need while he or she is in the store; he or she was engaging in ______

A. unplanned buying

B. impulse buying

C. point of purchase stimuli

D. none of the above

A

In terms of the impact of sensations on product experiences, what is the 'endowment effect' related to touch?

A. It is the belief that touched items are more valuable

B. It is the tendency to buy products that are on sale

C. It is the emotional attachment to products with a familiar brand name

D. It is the inclination to choose visually appealing products

A

Which of the following has occurred when a stimulus is able to evoke a weakened response years after the stimulus was first perceived?

A. spontaneous recovery

B. scripting

C. reverse extinction

D. attentional gate

A

If a consumer's ideal state was very near to his or her actual state, which of the following best describes the degree of problem recognition that would be occurring?

A. Opportunity recognition

B. Need recognition

C. Search recognition

D. No problem recognized

D

Which function of attitudes relates to the concept of reward and punishment?

A. Value-expressive function

B. Ego-defensive function

C. Knowledge function

D. Utilitarian function

D

Which is the correct order of increasing levels of attitudinal commitment?

A. Compliance - Internalization - Identification

B. Compliance - Identification - Internalization

C. Identification - Internalization - Compliance

D. Internalization - Compliance - Identification

B

_______ occurs when a product we link to a specific ethnic group detaches itself from its roots and appeals to other groups as well.

A. Assimilation

B. Deethnicization

C. Acculturation

D. Enculturation

B

How do women who view time as a 'mirror' typically approach shopping?

A. They are spontaneous and seek variety

B. They are analytical, risk averse, and brand loyal

C. They prefer to shop quickly and efficiently

D. They look for the latest trends and products

B

A fast-food chain introduces a new menu item that aligns with the growing consumer trend towards healthier eating options. This is an example of:

A. Demographic targeting

B. Personality-based marketing

C. Lifestyle segmentation

D. Value-based marketing

E. Psychographic profiling

F. Demographic targeting

C

An attribute of a successful innovation is trialability which means:

A. Customers are able to try betore they adopt the innovation.

B. The innovation should be compatible with consumers' lifestyles.

C. The innovation should offer relative advantage over alternatives

D. The innovation should be low in complexity.

A

How does repetition (repeated exposures) influence conditioning effects?

A. It weakens the stimulus-response association

B. It prevents the decay of associations in memory

C. It makes the conditioning effects less effective

D. It accelerates the extinction process

B

_______ refers to the possession of both masculine and feminine traits.

A. Sex-typed product

B. Gender binarism

C. Androgyny

D. None of the above

C

A term that describes the capability of an individual to affect the beliefs, ideas, and decision-making methods of others by controlling, distributing, or manipulating information, is called

A. Information power

B. Legitimate power

C. Coercive power

D. Expert power

E. Authority power

A

A term that describes the ability and authority that can be exercised to influence an individual to deliver results through the usage of fear and threats, is called

A. Coercive power

B. Legitimate power

C. Expert power

D. Authority power

E. Information power

A

Which dimension of time depicts the relative signficance individuals attach to the past, present, or future?

A. Social dimension

B. Temporal orientation dimension

C. Planning orientation dimension

D. Polychronic orientation dimension

B

Which theory assumes that people assimilate new information about attitude objects in light of what they already know or feel?

A. Balance theory

B. Social judgment theory

C. Self-perception theory

D. Two-factor theory

B

According ______ , people tend to donate more money when they have to suffer a bit for the cause.

A. abc model of attitudes

B. martyrdom effect

C. mere exposure phenomenon.

D. paradox of low involvement

B

What concept does the statement "If we've paid or something, we're more reluctant to waste it" refer to?

A. Loss aversion

B. Prospect theory

C. Mental accounting

D. Sunk-cost fallacy

D

_________ are the dimensions we use to judge the merits of competing options.

A. Evaluative criteria

B. Evoked set

C. Consideration set

D. Satisficing solution

A

Which of the following is true about a customer's buying behavior? (soạn bởi Thủy Tiên)

A. Buying is a transactional act in which customers pay a certain amount of money in exchange for goods

B. Buying is a commercial act of exchange

C. Buying is evaluating an option, a product, the key thing is choosing the right product for your needs at a reasonable price

D. Buying is a process in which in each step the buyer must make specific decisions, considering steps of consciousness, of which the act of buying is only the last step.

D

_______ is the process of movement and adaptation to one country's cultural environment by a person from another country, while _______ is the process we each undergo to learn about our own native culture.

A. Acculturation, enculturation

B. Enculturation, acculturation

C. Assimilation, resistance

D. Resistance, assimilation

A

______ is an analytical technique developed by researchers based on the common assumption that "birds of a feather flock together".

A. Geography

B. Geodemography

C. Demography

D. Photography

B

Types of brand resonance include: (Choose 3 answers)

A. interdependency

B. cultural bedrock

C. emotional stability

D. currency value

ABD

For marketers, consumers' beliefs about products can be portrayed and changed by marketing efforts, but that effort must meet customers' expectations when they actually buy and consume the product, this is due to:

A. Customers often build trust based on their trial consumption

B. Customers often build trust based on brand names

C. Customers often build trust based on the tendency to assign a useful function to each product attribute.

D. Customers often build trust based on the importance of attributes for that product.

A

What are specific elements of the basic multiattribute attitude models?

A. cognition, affect, behavior

B. primary, secondary, tertiary

C. attributes, beliefs, importance weights

D. thought, feeling, behavior

C

When a source has the required knowledge but we question his or her willingness to convey it accurately.

What do we call this?

A. Knowledge bias

B. Reporting bias

C. Default bias

D. Response bias

B

Attitudes we form to protect ourselves either from external threats or internal feelings perform. Which attitude function does this refer to?

A. Value-expressive function

B. Ego-defensive function

C. Utilitarian function

D. Knowledge function

B

A woman no longer receives compliments on the perfume that she wears. In learning terms, the stimulus-response connection has weakened. Which of the following processes explains what has occurred to the woman in the example?

A. negative reinforcement

B. extinction

C. punishment stimulation

D. coercion

B

Researchers view gift-giving as a form of ______ in which the giver transfers an item of value to a recipient, who in turn must reciprocate.

A. Economic exchange

B. Symbolic exchange

C. Emotion exchange

D. Love exchange

B

Which of the following is NOT a key variable to describe family life-cycle stages?

A. Lifestyle

B. Marital status

C. The presence or absence of children in the home

D. The ages of children, if present

A

In the consumption situation process, what factors are related to the purchase environment? Choose three correct answers.

A. The shopping experience

B. Point-of-purchase stimuli

C. Sales interactions

D. Time pressure

E. Shopping orientation

ABC

Which of the following can help A brand communicate its personality?

A. Representative face

B. Logos

C. User image

D. Representative face or user image

E. The given options are all correct

E

Of the following, which statement is NOT correct about culture?

A. It reflects a society's personality.

B. It is the basic motive driving customers' needs and wants.

C. It is static.

D. It includes both abstract ideas and material objects and services.

C

The economic situation will have the strongest influence on the decision to purchase the following consumer goods:

A. Food

B. Clothing

C. Travel

D. Tobacco, alcohol

E. All the given answers is correct

C

People are more likely to save for retirement if their employers automatically deduct a set amount from their paychecks than if they have to set up this process themselves. What kind of bias does this refer to?

A. Knowledge bias

B. Reporting bias

C. Default bias

D. Response bias

C

Which attitude function will be appealed by ads that stress straightforward product benefits?

A. Value-expressive function

B. Ego-defensive function

C. Utilitarian function

D. Knowledge function

C

_______ explains the fine line between familiarity and boredom; it proposes that two separate psychological processes operate when we repeatedly show an ad to a viewer.

A. Mere exposure phenomenon

B. Two-factor theory

C. Habituation

D. Martydom effect

B

People in a room who were exposed to a sign of the brand name "Apple" provided responses on an unrelated task that were more unique compared to those who saw a sign with the IBM brand name.

This is an effect of?

A. incidental brand exposure

B. drive theory

C. motivation and goal

D. expectancy theory

A

Which term describes "a capacity to influence others that are based on one's knowledge of facts relevant to the situation"?

A. Information power

B. Legitimate power

C. Coercive power

D. Expert power

E. Authority power

D

The ______ consists of three generations who live together, and it often includes grandparents, aunts, uncles, and cousins.

A. Extended self

B. Extended community

C. Extended network

D. Extended family

D

The ______ hierarchy assumes that a person approaches a product decision as a problem-solving process.

A. experiential

B. habitual

C. low-involvement

D. high-involvement

D

Which statements are true?

A. Behavioral learning theories assume that learning takes place as the result of responses to external events.

B. Instrumental conditioning occurs only when we learn to perform behaviors that produce positive outcomes.

C. Two major approaches to learning represent behavioral learning theories: classical conditioning and incidental conditioning.

D. Learning is an ongoing process.

AD

The "Big Three" American Ethnic Subcultures include African Americans, Hispanic Americans, and:

A. Baby Boomers

B. Asian Americans

C. Mature customers

D. Millennials

B

Decorating the physical self serves a number of purposes:

A. To separate group members from nonmembers

B. To enhance sex-role identification

C. To show body anxiety

D. To place the person in a gender category

ABD

What is a specific example of a consumer who may have multiple simultaneous (at the same time) and sometimes conflicting motivations?

A. Buy insurance to have compensation to handle risks that occur or to save for relatives but are afraid of death or accident

B. Buying a car to show off status and satisfy personal needs

C. Buying a car to show off status to satisfy personal and family needs.

D. Going to study English at a high-end school wants good quality but is afraid of paying high tuition

A

In the consumption situation process, what factors are related to the postpurchase processes? Choose three correct answers.

A. Consumer satisfaction

B. Product disposal

C. Alternative markets

D. Mood

E. Usage contexts

ABC

A basic conflict that is considered common to all teens is narcissism versus intimacy which means:

A. Teens need to rebel against social standards of appearance and behavior, yet they still need to fit in and be accepted by others.

B. Teens need to acquire independence, so they try to break away from their families. However, they need to attach themselves to a support structure, such as peers, to avoid being alone.

C. Teens tend to view adults as hypocrites, whereas they see themselves as being sincere. They have to struggle to reconcile their view of how the world should be with the realities they perceive around them.

D. Teens tend to obsess about their appearance and needs. However, they also feel the desire to connect with others on a meaningful level.

D

What are negative affects?

A. Disgust

B. Embarrassment

C. Envy

D. Evaluation

ABC

It assumes that we observe our own behavior to determine just what our attitudes are, much as we assume that we know what another person's attitude is when we watch what he does. What concept is mentioned in the above sentence?

A. principle of cognitive consistency

B. abc model of attitudes

C. self-perception theory

D. social judgement theory

C

What is the order of the steps of a high-involvement hierarchy?

A. Think -> Feel -> Do

B. Think -> Do -> Feel

C. Feel -> Do -> Think

D. Feel -> Think -> Do

A

Which of the following factors is not the Macro environmental factor that can influence consumer buying behavior?

A. Economy

B. Culture

C. Politics

D. Promotion

D

Which statement is true?

A. Children who are younger than age ten do not employ storage-andretrieval strategies.

B. Parents do not influence consumer socialization indirectly.

C. Consumer socialization is the process by which young people acquire skills, knowledge, and attitudes relevant to their functioning in the marketplace.

D. Advertising starts to influence us at teen age.

C

In what ways does advertising shape consumer perceptions of gender identity and influence their buying behaviors?

A. It offers a diverse range of gender representations, encouraging consumers to explore non-traditional roles.

B. Advertising typically reinforces idealized and often stereotypical notions of masculinity and femininity, impacting consumer expectations and brand preferences.

C. It primarily focuses on product functionality, with minimal emphasis on gender roles.

D. Advertising discourages consumers from adhering to any gender-based expectations in their purchasing decisions.

E. It suggests that gender identity is irrelevant in the context of consumer behavior.

B

The concept of the "brand personality" is based on the idea that:

A. Consumers are not influenced by brand personality

B. Brands have no personality.

C. Brands are inanimate objects.

D. Brands can be perceived as having human-like characteristics.

D

If someone experiences purchase momentum, what is likely to happen after their initial purchase?

A. They will stop buying more items

B. They will carefully weigh the pros and cons of further purchases

C. They will feel satisfied and refrain from buying more

D. They will be more likely to continue buying additional items

D

The Big Five personality traits include:

A. Sensation-Seeking, Impulsiveness, Venturesomeness, Experience Seeking, and Boredom Susceptibility

B. Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism

C. Optimism, Pessimism, Anxiety, Depression, and Anger

D. Dominance, Inducement, Submission, Affiliation, and Nurturance

B

What is the difference between maleness/femaleness and masculinity/femininity?

A. Maleness and femaleness are cultural characteristics, while masculinity and femininity are biological

B. Maleness and femaleness are biological characteristics, while masculinity and femininity are cultural

C. Both are purely biological characteristics

D. Both are purely cultural characteristics

B

When a business encounters extensive problem solving, it lets many involvements into relative tasks and members into the process of buying. Which buying situation is this?

A. New task

B. Involvement decision-making

C. Manage rebuy

D. Modified rebuy

E. Straight rebuy

A

What is a brand personality?

A. The logo of a brand

B. The set of traits people attribute to a product as if it were a person

C. The price of a product

D. The color scheme of a brand

B

What is a cybermediary?

A. A type of search engine

B. A website or app that helps filter and organize online market information

C. A social media platform

D. A type of online retailer

B

What is loss aversion?

A. The tendency to prefer gaining things over losing things

B. The tendency to hate losing things more than liking to get things

C. The tendency to make decisions based on potential gains

D. The tendency to avoid making decisions

B

__________ memories relate to events that are personally relevant; therefore, a person's motivation to retain these memories will likely be strong.

A. Sensory

B. Episodic

C. Primary

D. Elaborative

B

What are the three elements in a triad according to balance theory?

A. Person, attitude object, another person/object

B. Person, attitude object, environment

C. Person, belief, behavior

D. Person, sentiment, unit relation

A

A luxury brand that creates an exclusive shopping experience with personalized attention and unique product offerings is targeting which antecedent state?

A. Situational Factors

B. Usage Contexts

C. Time Pressure

D. Shopping Orientation

D

Which of the following factors does not belong to the psychological group that affects customers' purchasing decision behavior?

A. Perception

B. Motivation

C. Class

D. Beliefs and attitudes

C

A popular fast-food chain launches a new vegan burger. To encourage positive consumer attitudes, they emphasize the delicious taste and nutritional value of the burger. This strategy primarily targets which component of the ABC model?

A. Affective

B. Behavioral

C. Cognitive

D. None of the above

C

What is the basic idea of the long tail business model?

A. Relying solely on big hits for profits

B. Selling small amounts of many different items

C. Maintaining a large inventory of popular items

D. Focusing on blockbuster movies and best-selling books

B

A consumer who is making a low—involvement purchase, such as buying a snack, is likely to use:

A. Systematic decision rules

B. Compensatory decision rules

C. Non-compensatory decision rules

D. Heuristic decision rules

D

How do contemporary young mainstream female achievers (CYMFA) navigate different roles in various contexts?

A. They maintain a consistent feminine role in all contexts.

B . They switch between highly feminine and on the context roles depending on the context

C. They avoid masculine roles entirely

D. They do not engage in professional roles

B

_________ memory permits temporary storage of information we receive from our senses.

A. Short-term

B. Sensory

C. Cognitive

D. Working

B

What does the term "sensation" refer to?

A. The interpretation of stimuli

B. The immediate response of sensory receptors to basic stimuli

C. The emotional reaction action to sensory experiences

D. The organization of sensory information

B

What is meant by 'in-store slack' in the context of grocery shopping?

A. The total budget for the shopping trip

B. The amount spent on planned purchases

C. The additional amount consumers are to spend on unplanned purchases

D. The amount saved during the shopping trip

C

The "Apple fanboy/fangirl" phenomenon can be explained by:

A. The company's disregard for customer satisfaction

B. The company's focus on low prices.

C. The brand's strong emotional connection with consumers.

D. The product's lack of unique features.

C

If a consumer knows a camcorder has a power zoom lens, auto focus, and a flying erase head, which component of the ABC model does this knowledge represent?

A. Affect

B. Behavior

C. Cognition

D. Commitment

C

Design a strategy for a company to leverage default bias to increase user engagement.

A. Automatically enroll users in a loyalty program

B. Require users to manually sign up for newsletters

C. Provide optional features that users can enable users

D. Offer a one-time sign-up bonus

A

What is lateral cycling?

A. A process where consumers exchange new products for old ones

B. A process where consumers exchange something they own for something another person owns

C. A process where consumers recycle their own products

D. A process where consumers buy new products from the market

B

A term that describes a system of a country ruled by wealthy people, is called _____

A. Plutonomy

B. Democracy

C. Republicanism

D. Controlled economy

E. Homogamy

A

Evaluate why deep-seated attitudes are difficult to change at the internalization level.

A. They are based on superficial rewards and punishments

B. They are formed to conform to others' expectations

C. They become part of our value system and are important to us

D. They are influenced by advertising

C

What is a key element in the communication model?

A. Product

B. Price

C. Source

D. Consumer

E. Feedback

E

How has H&M responded to the growing demand for gender-neutral fashion?

A. By promoting hypermasculine and hyperfeminine ideals.

B. By ignoring the trend and sticking to traditional gender categories.

C. By creating separate collections for men, women, and gender-neutral styles.

D. By focusing solely on women's fashion.

C

Which of the following is an example of product complementarity?

A. A single product used for multiple purposes

B. Different products with similar functions

C. Products with symbolic meanings that relate to one another

D. Products that are used in the same category

C

The physical surroundings of a retail store, including layout, music, and lighting, are collectively referred to as:

A. Consumer environment

B. Atmospherics

C. Merchandising

D. Retail theater

B

Which of the following scenarios illustrates the impact of co-consumers on purchase decisions?

A. A woman feeling rushed while shopping

B. A man spending more time on household tasks

C. A sparsely attended ball game being a depressing sight

D. A store offering discounts during a sale

C

What might advertising lead consumers to believe about products?

A. Products have purely practical uses.

B. Products can transform their lives.

C. Products are always environmentally friendly.

D. Products have no connection to emotions.

B

Which one is incorrect about marketing?

A. Marketers simply do not know enough about people to manipulate them.

B. Products meet existing needs, and marketing activities only help to communicate their availability

C. The need is already there; marketers simply recommend ways to satisfy it.

D. Marketing always promises miracle

D