Video Notes: Media Language, IP, and Information Literacy (Vocabulary Flashcards)

A comprehensive set of vocabulary flashcards covering media language, codes, conventions, IP law, MIL concepts, and information literacy from the video notes.

Media Language

The system of signs, symbols, and techniques used by media creators to convey meaning and connect with audiences.

Codes in Media

Systems of signs that create meaning and help audiences understand the message.

Technical codes

Equipment and technology used to tell the story.

Camera angles

The camera’s perspective in a shot, influencing how the subject is perceived.

Low angle

Camera positioned below eye level, making the subject seem powerful.

High angle

Camera positioned above eye level, making the subject seem weak or vulnerable.

Lighting

Illumination in a scene that shapes mood; bright lighting suggests happiness, dim lighting suggests suspense.

Editing

The pace and style of cuts used to tell the story; fast cuts = excitement, slow pace = calmness.

Sound effects and background music

Auditory elements that convey mood; sad music = sorrow, upbeat music = joy.

Symbolic codes

Deeper meanings shown through symbols in media.

Colors

Color meanings used to convey messages; for example, red can signal danger or passion.

Clothing

Costume choices that communicate a character’s role or status (e.g., formal attire = professionalism).

Object

Physical items in a scene that carry symbolic meaning (e.g., dove = peace).

Gesture and facial expressions

Body language and facial cues that express emotions (e.g., smile = friendliness, frown = anger).

Written codes

Text used in media to convey information (captions, subs, titles, etc.).

Captions and subs

Subtitles and captions that aid accessibility and understanding.

Headlines and titles

Text elements that grab attention and summarize content.

Fonts and typography

The style and arrangement of text; conveys tone and readability.

Conventions in Media

Common, accepted ways of using codes within specific media genres.

News broadcast conventions

Typical elements like anchor desk, headlines, and weather report.

Horror movie conventions

Common features such as dark lighting, suspenseful music, and jump scares.

Slow-motion shots

A technical device used to slow time, highlighting texture or detail.

Sunny garden

A symbolic setting suggesting freshness and vitality.

Formal attire

Professional clothing used to signal seriousness or authority.

Opening titles

Titles or credits styled to match a film’s genre or mood.

Shaky handheld camera

An unstable camera used in action scenes to create urgency.

Red scarf

A symbolic prop representing courage or boldness.

Opening credits with dramatic font

Credits presented in a font chosen to match the genre’s tone.

Media producers

People who create media content.

Media stakeholders

Individuals or groups with interest or investment in media.

Audience

People who watch or engage with media content.

Engagement

How the audience reacts or interacts with media.

Expectation

What the audience anticipates about the narrative.

Foreknowledge

What the audience already knows before viewing.

Identification

The sense of connection between the audience and the media text.

Placement

Content crafted for a specific target audience.

Research

Studying audience preferences to inform media creation.

Intellectual property

Rights protecting creators over their literary and artistic works.

Purpose in MIL

In Media and Information Literacy, aiming to become ethical producers and responsible information users.

IP code (RA 8293)

Philippine Intellectual Property Code governing IP rights.

Cybercrime Prevention Act (10175)

Philippine law addressing cybercrimes and online offenses.

Industrial

One category of IP rights covering industrial goods and processes.

Patent

A legal right granting an inventor exclusive use and commercial rights to an invention.

Trademark

A symbol, name, or logo (TM/®) that identifies a business or product.

Industrial Design

The appearance or aesthetic of a product.

Geographical Indication

Signs used on products to denote geographical origin.

Copyright

Rights that creators have over their literary, musical, artistic, and software works.

Literary work

Written works such as novels, poems, and articles covered by copyright.

Musical work

Musical compositions and lyrics protected by copyright.

Audio Visual

Works combining sound and visual components intended for viewing and listening.

Artwork

Visual artworks protected by copyright.

Software

Computer programs and applications protected by copyright.

Disinformation

False information that is intentionally created to manipulate viewers.

Misinformation

False information that the person sharing believes to be true.

Mal-information

False information based on reality that is used to harm people or groups.

Check the source

Verify the credibility and origin of information.

Verify with multiple sources

Cross-check facts across several independent sources.

Look beyond headline

Read the full piece to understand the facts, not just the title.

Fact checking websites

Websites that verify facts (e.g., Snopes) to assess claims.

Think before sharing

Pause to evaluate accuracy before spreading information.