Briefing
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9 Terms
Project Purpose
The reason or goal behind the project that aligns with the client's expectations.
SLAs (Service Level Agreements)
Contracts that define the level of service expected from a service provider.
Lead Time
The amount of time it takes to complete a process from start to finish.
KPIs (Key Performance Indicators)
Metrics used to evaluate the success of a project or organization in achieving its objectives.
Why Briefing is Important?
To be in alignment with the client on the project purpose
To be more organized on your SLAs and Lead Time
To know the KPIs you will track
Creative Briefs
Documents that outline the creative strategy and objectives for a project or campaign.
Media Briefs
Briefs focused on buying media or booking inventory for advertising purposes.
Business / Strategy Brief
A document that outlines the business goals and strategic direction for a project or initiative.
New Product Introduction Brief (NPI)
A brief that details the strategy and plan for launching a new product in the market.