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PSYCHOLOGY
Psychology is the scientific study of behavior and mental
processes in certain contexts.
• Emphasizes the observation, description, explanation and
prediction of behavior.
• Provides tools to better understand how people think and
act.
BEHAVIOUR
To gather data, observe, explain and predict
behaviour.
MENTAL PROCESS
include thoughts, feelings and motives that each of us
experience privately and cannot be observed by
another person.
CONTEXT
Refers to the historical, economic, social and cultural factors that influence mental process and behavior.
SCIENCE
Using systematic methods to observe, explain and predict behaviour