SOCIAL NETWORKING

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17 Terms

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Social Networking Web Site

creates an online community of Internet users that enables members to break down the barriers of time, distance, and cultural differences

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Social Network Advertising

the use of social networks to communicate and promote the benefits of products and services

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Direct Advertising

placing banner ads on a social networking Web site

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Viral Marketing

encourages individuals to pass along a marketing message to others

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Company-Owned Social Networking Web Site

is for a company to form its own social networking Web site

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Indirect Advertising Through Groups

a marketing technique by creating groups on social networking Web sites that interested users can join by becoming "fans."

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Advertising Using an Individual's Network of Friends

advertise to an individual's network of contacts

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Social Shopping Websites

combine two highly popular online activities—shopping and social networking

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Cyberbullying

the harassment, torment, humiliation, or threatening of one minor by another minor or group of minors via the Internet or cell phone

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Cyberstalking

threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications; it is the adult version of cyberbullying

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SORNA

Sex Offender Registration and Notification Provisions

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Online Virtual World

a shared multimedia, computer-generated environment in which users, represented by avatars, can act, communicate, create, retain ownership of what they create, and exchange assets, including currency, with each other

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Avatar

a character in the form or a human, animal, or mythical creature

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Massively Multiplayer Online Game (MMOG)

a multiplayer video game capable of supporting hundreds and even thousands of concurrent players

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Massive Multiplayer Online Role-Playing Games (MMORPG)

a subcategory of MMOG that provides a huge online world in which players take on the role of a character and control that character's action

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New Media Consortium (NMC)

an international consortium of hundreds of colleges, universities, museums, and research centers exploring the use of new media and technologies to improve teaching, learning, and creative expression

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Second Life Work Microsites

enable businesses and government agencies to use Second Life for virtual meetings, events, training, and simulations to stimulate innovation while minimizing the cost and environmental impact of travel