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Social Networking Web Site
creates an online community of Internet users that enables members to break down the barriers of time, distance, and cultural differences
Social Network Advertising
the use of social networks to communicate and promote the benefits of products and services
Direct Advertising
placing banner ads on a social networking Web site
Viral Marketing
encourages individuals to pass along a marketing message to others
Company-Owned Social Networking Web Site
is for a company to form its own social networking Web site
Indirect Advertising Through Groups
a marketing technique by creating groups on social networking Web sites that interested users can join by becoming "fans."
Advertising Using an Individual's Network of Friends
advertise to an individual's network of contacts
Social Shopping Websites
combine two highly popular online activities—shopping and social networking
Cyberbullying
the harassment, torment, humiliation, or threatening of one minor by another minor or group of minors via the Internet or cell phone
Cyberstalking
threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications; it is the adult version of cyberbullying
SORNA
Sex Offender Registration and Notification Provisions
Online Virtual World
a shared multimedia, computer-generated environment in which users, represented by avatars, can act, communicate, create, retain ownership of what they create, and exchange assets, including currency, with each other
Avatar
a character in the form or a human, animal, or mythical creature
Massively Multiplayer Online Game (MMOG)
a multiplayer video game capable of supporting hundreds and even thousands of concurrent players
Massive Multiplayer Online Role-Playing Games (MMORPG)
a subcategory of MMOG that provides a huge online world in which players take on the role of a character and control that character's action
New Media Consortium (NMC)
an international consortium of hundreds of colleges, universities, museums, and research centers exploring the use of new media and technologies to improve teaching, learning, and creative expression
Second Life Work Microsites
enable businesses and government agencies to use Second Life for virtual meetings, events, training, and simulations to stimulate innovation while minimizing the cost and environmental impact of travel