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How are people influenced to behave in particular ways?
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Social cognition
how we judge others in social situations by interpreting and analysing this information
Cognitive bias
A systematic error in thinking that can occur when we rely on shortcuts in processing info
Cognitive dissonance
The psychological tension experienced when our actions don’t match our beliefs or thoughts.
Person perception
are the processes we use to form impressions and opinions of other people.
Schema
our pre-existing mental ideas relating to a given concept that help us organise and interpret new information
Physical cues
the physical characteristics and behaviours of people that influence our impressions of them.

Physical cues (Body language)
non verbal communication in which physical posture, movement and behaviour rather than words are used to express a certain message
Physical cues (appearance)
Social categorisation
A mental shortcut, usually unconscious used to categorise people into groups based on their shared social characteristics.
Halo effect
A cognitive bias in which one quality of a person whether it be negative or positive, might make use think other aspects of them are also good or bad
Saliency detection
When certain personal characteristics attract our attention more because they are more important to us.
Fundamental attrivution bias
The tendency to explain other peoples behaviour by focusing on internal causes and ignoring external ones
Personal attribution
Causes of behaviour that come from within a person, such as mood, ability or personality
Situational attribution
Causes of behaviour that come from outside a person, such as environment, luck or other people
Actor observer bias
The tendency to explain our own behaviour using external causes, while explaining others behaviour using internal causes
Self serving bias
The tendency to attribute our successes to internal factors and our failures to external ones
Attitude
A persons overall evaluation of people, objects or situations
Affective
The emotional component of an attitude and how you feel about something
Behavioural
The behavioural or component of an attitude- what you do or don’t do
Cognitive
The cognitive or mental component of an attitude- what you think or believe
Stereotype
Stigma
prejudice
A negative emotional attitude towards individuals based only on their membership to a group
Discrimination
Negative behaviour that is directed towards a group or group member
Ageism
A type of prejudice or discrimination based on a person’s age.
Sexism
A type of prejudice or discrimination based on a person’s sex or gender
Racism
A type of prejudice or discrimination based on a person’s race or ethnicity
intergroup contact
a concept proposing that for prejudice between groups to be reduced, there must be more direct contact between the groups’ members (i.e. the groups must spend more time together)
sustained contact
prolonged and cooperative interaction between two groups who are prejudiced against eachother
equality of status
The state of being on the same level as one another, with neither group having more or less status or power than another.
mutual independence
When two groups must somehow depend on each other to meet a goal
superordinate goals
the top level, ultimate goals shared between groups that cannot be achieved alone or without a person or group
social influence
how people change there behaviour or attitudes due to the direct or indirect influence of others
group
two or more people who interact or influence each other and work towards a common goal
collective
a collection of people who exert a minimal amount of influence on each other and don’t interact with every other person in the collection
status
the level of importance (real or imagined) that group members perceive regarding another group members position in the group
social power
an individual’s ability to control or strongly influence the thoughts, feelings and behaviour of another person or group
referent
A person or agency
has the quality of being
idolised or adored as a
role model.
coercive
A person or agency has
the ability to punish.
reward
A person or agency has the ability to reward behaviour positively or by removing negative effects.
informational
A person or agency has useful information that isn’t readily available elsewhere.
legitimate
A person or agency with a formally recognised position in an organisation to exert rights over others and prescribe behaviour in others.
expert
A person or agency has specialist knowledge and skills.
group think
when group members’ desire to maintain group loyalty becomes more important than making the best choices
Individualistic
cultures that stress the needs of the individual over the needs of the group as a whole
collective culture
cultures that emphasise the needs and goals of the group as a whole over the needs and desires of each individual
Obedience
the act of people changing their behaviour in response to direct commands from an authority figure
Social proximity
in the field of psychology, how physically close one or more people are to each other
Group pressure
Individuals are more likely to disobey orders if members do
legitimacy of the authority figure
a concept referring to an authority figure who has a higher position or status in a social hierarchy
Group pressure
an occurrence in which other members reveal whether they are obedient to the authority figure or not
Conformity
The tendency to adjust to one’s thoughts, feelings or behaviours in ways that are in agreement with those of a particular individual or group
Unanimity
If there is agreement in the opinions of the group.
Group size
Conformity is likely to increase as the number of people in the group increases
Informational influence
Wanting to be right
Normative influence
Wanting to be liked
Social loafing
Refers to a persons tendency to reduce their effort when working in a group
de-individualisation
when people act a certain way because of the anonymity (loss of identity) that a group provides
non-comformity
any behaviour that is not conformity
anti-comformity
deliberate behaviour that acts against the position of one or more people
independence
A person perceives group pressure but does not respond to it at the public or private level.
task ambiguity
Individuals do not mind being the odd ones out and acting independently.
personality factors
IQ-
Conformers= Less intelligent
Non-conformers= More Intelligent
Emotions-
Conformers= More anxious
Non-conformers= less anzious
explanations for non-comformity
Psychological reactness
Need for uniqueness
need for uniqueness
A persons distinctiveness or differences in relation to other people
psychological reactness
an unpleasant motivational arousal that emerges when people experience a threat to or loss of their free behaviours