1. Business

take great care over sth - Example: Supermarkets take great care over product placement.

To pay a lot of attention to doing something carefully. (VN: hết sức cẩn thận với việc gì)

arrange goods - Example: The goods are arranged to attract customers.

To organize products in a particular way. (VN: sắp xếp hàng hóa)

persuade sb to do sth - Example: Advertisements persuade people to buy unnecessary products.

To convince someone to do something. (VN: thuyết phục ai làm gì)

get into a shopping mode - Example: It takes customers a few minutes to get into a shopping mode.

To mentally prepare yourself for shopping. (VN: vào trạng thái sẵn sàng mua sắm)

decompression zone - Example: Customers usually slow down in the decompression zone.

The area just inside a shop entrance where customers adjust to the surroundings. (VN: khu vực giảm nhịp, làm quen khi mới vào cửa hàng)

take stock of sth - Example: Shoppers take stock of the surroundings before buying anything.

To carefully observe or assess a situation. (VN: quan sát, đánh giá tổng thể)

promotion - Example: The entrance is mainly used for promotion.

Activities intended to increase sales. (VN: chương trình khuyến mãi, quảng bá)

pile up - Example: Large products are piled up near the entrance.

To place things on top of one another. (VN: chất đống)

suggest that - Example: The display suggests that there are bargains inside.

To make people believe or think something. (VN: gợi ý rằng)

bargain - Example: I managed to pick up several bargains.

A product sold at a lower price than usual. (VN: món hời)

shoplifting - Example: Friendly staff may reduce shoplifting.

The crime of stealing goods from a shop. (VN: hành vi ăn cắp trong cửa hàng)

browse - Example: Many people browse magazines while shopping.

To look through items casually without intending to buy immediately. (VN: xem qua, lướt)

tempt sb to do sth - Example: Discounts tempt customers to spend more.

To attract someone to do or have something. (VN: cám dỗ, lôi kéo)

unplanned purchase - Example: Snacks are often unplanned purchases.

Something bought without intending to buy it beforehand. (VN: mua sắm bốc đồng)

psychology is at work - Example: Psychology is at work in every supermarket.

Psychological factors are influencing people's behaviour. (VN: yếu tố tâm lý đang tác động)

reach for sth - Example: Customers reach for unhealthy snacks after buying fruit.

To stretch your hand to take something. (VN: với lấy)

feel guilty about - Example: She felt guilty about buying junk food.

To feel ashamed because of something. (VN: cảm thấy tội lỗi về)

everyday items - Example: Milk and eggs are everyday items.

Products that people buy regularly. (VN: nhu yếu phẩm hằng ngày)

be placed towards the back - Example: Milk is placed towards the back of the store.

Be located near the rear of a shop. (VN: được đặt ở phía cuối cửa hàng)

shopping list - Example: I only bought what was on my shopping list.

A list of things to buy. (VN: danh sách mua sắm)

halfway along - Example: Popular products are displayed halfway along the aisle.

In the middle part of something. (VN: ở khoảng giữa)

boost dwell time - Example: Retailers try to boost dwell time.

To increase the amount of time customers spend in a store. (VN: tăng thời gian khách ở lại cửa hàng)

dwell time - Example: Longer dwell time often leads to higher sales.

The amount of time customers remain in a shop. (VN: thời gian khách lưu lại)

prepared food - Example: Prepared food is displayed near the bakery.

Food that is ready to eat or easy to prepare. (VN: thực phẩm chế biến sẵn)

freshly baked - Example: Customers love the smell of freshly baked bread.

Recently baked. (VN: mới nướng)

arouse sb's appetite - Example: The smell of bread arouses customers' appetites.

To make someone feel hungry. (VN: kích thích sự thèm ăn)

ready meals - Example: Many busy people buy ready meals.

Meals that only need heating before eating. (VN: đồ ăn chế biến sẵn)

moment of truth - Example: The moment of truth comes when customers choose a product.

The critical moment when a buying decision is made. (VN: thời điểm quyết định)

eye level - Example: Premium brands are placed at eye level.

The height that matches customers' eyes. (VN: tầm mắt)

own-label products - Example: Many shoppers choose own-label products.

Products sold under a retailer's own brand. (VN: hàng nhãn riêng của siêu thị)

shelf positioning - Example: Shelf positioning has a strong influence on sales.

The placement of products on shelves. (VN: vị trí trưng bày trên kệ)

be fiercely fought over - Example: Eye-level shelf space is fiercely fought over.

Be competed for very intensely. (VN: bị cạnh tranh quyết liệt)

top spot - Example: Eye level is considered the top spot.

The best or most desirable position. (VN: vị trí đắc địa)

visibility - Example: Better visibility usually increases sales.

The degree to which something can be easily seen. (VN: khả năng hiển thị)

drift rightwards - Example: People's eyes naturally drift rightwards.

To move gradually towards the right. (VN: dịch chuyển dần sang bên phải)

empty-handed - Example: Many shoppers leave the store empty-handed.

Without getting what you wanted. (VN: ra về tay không)

be unable to decide - Example: Customers often leave because they are unable to decide.

Be incapable of making a decision. (VN: không thể đưa ra quyết định)

try on - Example: Customers are encouraged to try on clothes.

To put on clothes to see whether they fit. (VN: mặc thử)

at a rate of - Example: The product was purchased at a rate of 58%.

At a particular percentage or frequency. (VN: với tỷ lệ)

struggle to do sth - Example: Many consumers struggle to choose between similar products.

To find it difficult to do something. (VN: chật vật để làm gì)

decoy item - Example: A decoy item makes the expensive option look better.

A product intended to influence customers' choices. (VN: sản phẩm mồi)