CMN 120 MIDTERM THEORIES

Social exchange theory

explain/predict relationship decisions/behavior based on comparing costs and rewards. 5 assumptions

Interdependence theory

partners evaluate relationship based on benefits vs. costs. CL= what you believe you deserve; CLAT= what you could get elsewhere

Social penetration theory

how relationships develop through communication and self-disclosure (ONION)

equity theory

fairness

Sexual strategies theory

men and women evolved different mating strategies because they faced different reproductive challenges.

Dyadic power theory

power depends on dependence. The less dependent partner has more power. Influences communication, conflict, and decision making

communication privacy management theory

people believe they own their private info, create privacy boundaries, and coordinate those boundaries with others when info is shared. 

social presence theory

CASA = computers are social actors. People will naturally apply social rules to computers and technology

Social response theory

people respond to media and technology as if they were interacting with real people 

matching hypothesis

people of equal attractiveness match tg

compensatory hypothesis

where we are weak, they are strong