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Last updated 6:20 PM on 9/18/26
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40 Terms

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  1. Rhetoric


the study of effective, persuasive language use; according to Aristotle, use of the “available means of persuasion”


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  1. Speaker


a term used for the author or the person whose perspective (real or imagined) is being advanced in a speech or piece of writing


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  1. Purpose


one’s intention or objective in a speech or piece of writing


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  1. Audience


one’s listener or readership; those to whom a speech or piece of writing is addressed


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  1. Context


the set of circumstances or facts that surround a particular event, situation, etc. (i.e. what is happening in the world politically, socially, economically, etc.)


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  1. Exigence


an urgent problem or issue that a writer feels compelled to address


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  1. Choices


the moves a writer makes to enrich his/her writing (through patterns of diction, syntax, organization, rhetorical strategies, etc.)


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  1. Appeals


rhetorical strategies, specifically these three: logos, pathos, and ethos; when used in a balanced way, they create an effective use of rhetoric


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  1. Tone


the speaker’s attitude toward the subject or audience


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  1. Logos


a Greek term that means “word”; an appeal to logic; one of Aristotle’s three rhetorical appeals


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  1. Pathos


a Greek term that refers to suffering but has come to be associated with broader appeals to emotion; one of Aristotle’s three rhetorical appeals. Think of this as an effort to incite empathy.


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  1. Ethos


a Greek term referring to the character of a person; his or her “ethics.” one of Aristotle’s three rhetorical appeals


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  1. Narration


recalling an event or series of events; telling a story


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  1. Description


writing that includes many specific details and emphasizes the senses by painting a picture of how something looks, sounds, smells, tastes, or feels (utilizes imagery)


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  1. Exemplification


writing that provides a series of examples—facts, specific cases, or instances—and turns a general idea into a concrete one to make an argument clearer and more persuasive to the reader


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  1. Comparison/Contrast


writing that juxtaposes two things to highlight their similarities and differences


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  1. Classification/Division


writing that sorts material or ideas into major categories so that readers can make connections between things that might otherwise seem unrelated


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  1. Definition


writing that establishes common ground or identifies areas of conflict to ensure that writers and their audiences are speaking the same language


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  1. Cause/Effect


writing that analyzes the causes that lead to a certain effect or, conversely, the effects that result from a cause


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  1. Process Analysis


writing that explains how something works, how to do something, or how something was done


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Trope

artful diction; the use of language in a non-literal way; also called a figure of speech

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  1. Diction


word choice


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  1. Scheme


a pattern of words or sentence construction used for rhetorical effect (example: parallelism, as in “The bigger they are, the harder they fall.”)


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  1. Syntax


sentence structure


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  1. Style


the distinctive quality of speech or writing created by the selection and arrangement of words and figures of speech


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  1. Repetition


repeating a word or phrase within a sentence or poetical line in order to emphasize an idea


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  1. Parallelism


the repetition of similar grammatical or syntactical patterns (“I came, I saw, I conquered.” ~Julius Caesar)


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  1. Antithesis


parallel structure that juxtaposes contrasting ideas (Example: “Money is the root of all evils; poverty is the fruit of all goodness.”)


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  1. Juxtaposition


placement of two things side by side for emphasis


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Cumulative sentence

an independent clause followed by subordinate clauses or phrases that supply additional detail (Example: She cautiously walked to the door, wary of what was awaiting her on the other side.)

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Periodic sentence

a sentence that builds toward and ends with the main clause (Example: Wary of what was awaiting her on the other side, she cautiously walked to the door.)

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Hortative sentence/Hortatory

a sentence that urges or strongly encourages (Example: “Let both sides explore what problems unite us instead of belaboring those problems which divide us.” ~JFK)

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Inverted sentence/Inversion

a sentence in which the verb precedes the subject (Example: “Always in motion is the future.” ~Yoda, Star Wars)

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Rhetorical question

a question asked more to produce an effect than to summon an answer (Example: “What business is it of yours?”)

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Alliteration

the repetition of the same sound or letter at the beginning of consecutive words or syllables (Example: Peter Piper picked a peck of pickled peppers…)

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Anaphora

the repetition of words at the beginning of successive clauses (Example: “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” ~Charles Dickens, A Tale of Two Cities)

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Antimetabole

the repetition of words in an inverted order to sharpen a contrast (Example: “Eat to leave, not live to eat.” ~Socrates)

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Simile

a figure of speech that uses “like” or “as” to compare two things (Example: He was as strong as an ox.)

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Metaphor

a figure of speech or trope through which one thing is spoken of as though it were something else, thus making an implicit comparison (Example: She is fishing in troubled waters.)

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Imagery

vivid use of language that evokes a reader’s senses (sight, smell, taste, touch, hearing) (Example: “The eerie silence was shattered by her scream.”)