Social media marketing

Mid-Term Exam

What are some disadvantages of using social media?

Disadvantages include mental health impacts, misinformation and fake news, addiction and time consumption, privacy concerns, cyberbullying and harassment, and polarization and echo chambers.

What are some key benefits of using AI in marketing?

Benefits include streamlining marketing strategies, time and cost savings, advanced audience targeting, enhanced content curation, real-time social listening, improved customer experience, data-driven analytics, sentiment analysis, and competitive analysis.

How can AR benefit marketers?

AR benefits include enhanced user engagement, amplified reach and awareness, memorable experiences, product visualization, interactive advertising, improved data collection and analytics, storytelling and brand narrative, and gaining a competitive advantage.

What are some key considerations when using AI in marketing?

Considerations include accuracy, bias, privacy concerns, lack of context, no human oversight, originality, and outdated information on IP laws.

Definition of social media? 

Because social media encompasses many platforms and uses, it does not have one specific definition.  However, it is a variety of online social platforms used by communities, friends and businesses to have conversations and spread information quickly. 

What are some advantages of social media?

Advantages include connectivity and communication, access to information and news, business and marketing opportunities, community building, creativity and self-expression, and learning and education.

What are important factors to consider when using AR in marketing?

Factors include AR relevance and value, seamless user experience, consistent brand identity, data privacy and security, and measuring success.

What are some key ways marketers use generative AI?

Marketers use generative AI for content creation, social media management, design and creative assets, video and audio creation, chatbots and customer service, and brainstorming and strategy.

What are three core rules of engagement for using AI responsibly?

Transparency (Ex. Letting users know that a chatbot is AI-powered, not a human.), Accountability  (Ex. A marketer must review AI-generated content to ensure it doesn’t spread misinformation.), Fairness and Safety(Ex. Ensuring an AI tool doesn't include bias, discrimination, or harm in AI outputs)

What are some key questions addressed by ethical decision-making in AI?

Key questions include: Is the AI system treating people fairly? Can we trust the outcomes? Who is accountable if something goes wrong?

What are three major limitations of generative AI tools related to accuracy?

Three major limitations are misinformation, bias, and lack of transparency.

 Others (privacy, copyright, poor decision making)

List three practical ways AI can be used in marketing.

Examples include content creation, Ad targeting, and social media management.

 Others ( Email Marketing Optimization, SEO and Keyword Strategy, Chatbots and Customer Support, Predictive Analytics, Personalized Product Recommendations, Image and Video Generation, Market Research and Insights)

What factors are important when identifying a target market for social media marketing?

Important factors include age, gender, education, goals, most used social platforms, values, and interests.

What is involved in conducting a social media audit?

It involves listening for customer concerns, feelings, and passions, analyzing industry trends, and understanding your audience to improve social media strategy.

What does it mean to "align the enterprise" in social media strategy?

It means ensuring authenticity and determining cultural compatibility across the organization’s messaging and actions.

Why is tone of voice important in a social media strategy?

Tone of voice helps make a brand recognizable, relatable, and consistent across all social media platforms.

What are some effective content writing tips for social media?

Tips include doing your research, speaking your audience’s language, developing a unique voice, staying positive, keeping content short and simple, using images and videos, and including a clear call to action.

What is the purpose of calls to action (CTAs) in social media marketing?

CTAs like “click the link,” “comment below,” “shop now,” or “sign up” create urgency, guide user behavior, and help achieve specific marketing goals.

What does it mean to track, analyze, and tune social media content?

It means tracking engagement metrics like comments, shares, and likes; analyzing why some posts performed better than others; and making adjustments to future posts to improve their success.

What is an ad funnel in social media marketing?

An ad funnel is a strategic framework that guides potential customers through stages of the buyer's journey—awareness, interest, and action—using targeted ads at each step.

What are some benefits of social media advertising?

Benefits include highly targeted reach, cost-effectiveness, increased brand awareness, improved engagement, and measurable results.

What are some best practices for social media advertising?

Best practices include using high-quality, engaging photos and videos, choosing the right platforms, targeting the right audience, and including clear calls to action (CTAs).

How can AI be leveraged for advertising on social media?

AI can help with countless tasks, such as optimizing content, targeting the right audience, analyzing performance, and polishing overall social media strategy.

What is the difference between a public Facebook profile and a personal Facebook profile in marketing?

A public Facebook profile is used for a business, brand, or public figure, has “fans,” and acts as an appointed authority. A personal profile is a collection of personal information where you control who can see or interact with your profile, helping to develop relationships.

What are some functions of Facebook business fan pages?

Facebook business fan pages can establish a business presence, collect fans, share news, show personality, and promote events.

What are some key elements of an effective Facebook content strategy?

Key elements include posting at optimal times, using pinned posts, incorporating emojis, asking questions, going live, and developing an engagement strategy.

What are some concerns and threats facing the future of Facebook?

Concerns include privacy issues, eroding trust, the political environment, and competitors. Threats involve legal pressure, privacy-driven ad disruption, and the loss of young users.

What are some key elements of an effective Instagram content strategy?

Key elements include DMs, Reels, Lives, Instagram Shop, tags, working with influencers, engaging with the audience, and creating visually appealing content.

What does it mean to be shadowbanned on Instagram, and what is a common reason for it?

Being shadowbanned means your posts no longer appear in hashtag searches or the Explore page. It usually happens because you violated Instagram’s community guidelines.

What recent challenge has X (formerly Twitter) faced related to advertisers, and what are some reasons behind it?

X has faced an advertiser boycott due to concerns over politics, disinformation on the platform, and management under Elon Musk, leading many advertisers to pull out.

What is Threads, which company powers it, and how does it relate to X (formerly Twitter)?

Threads is a social media platform powered by Meta/Instagram. It is a direct competitor to X and offers similar features, achieving success since its launch.

What is Grok, who developed it, and what are two of its key features?

Grok is a real-time, conversational AI chatbot developed by xAI, Elon Musk's AI company. It features tools like coding assistance, real-time search, and reasoning, and is integrated with X (formerly Twitter).

What are some key elements of an effective content strategy for X (formerly Twitter)? List at least three and briefly explain their purpose.

• Asking questions/polls – to encourage audience interaction.

• Contests – to boost engagement and reach.

Account takeovers – to offer fresh content and attract new followers.

On the platform X (formerly Twitter), what types of posts should marketers monitor to stay informed and improve their social media strategy? Provide at least three examples.

Marketers should monitor posts with high engagement, new trends, customer testimonials, brand mentions, and competitor activity.