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What is communication
the act of communicating with people
Etimology
Latin "communio" and "communitas" (community) - “communicatio” refers to the process of communication
Frank Dance
first comprehensive book on communication theory (120+ definitions)
Griffin's working definition
Communication is the relational process of creating and interpreting messages that elicit a response
What is a theory?
“a formal statement of the rules on which a subject of study is based or of ideas that are suggested to explain a fact or event or, more generally, an opinion or explanation” (Cambridge Dictionary)
GRIFFIN'S 3 METAPHORS
Theories as Nets: “Theories are nets cast to catch what we call ‘the world’ ... We endeavor to make the mesh ever finer and finer.”
• Theories as Lenses: theories shape our perception by focusing attention on some features of communication while ignoring other features
• Theories as Maps: however, that the map is not the territory
Robert T. Craig's proposal
He proposed seven domains/traditions of communication theory—seven different ways of thinking about how communication works in the world
The traditions offer “distinct, alternative vocabularies” and describe “ways of conceptualizing communication problems and practices
Metamodel
an overarching way of thinking about communication
Model of models
possibility to constitute communication in a wide variety of ways
Seven traditions of communication theory
rhetorical, semiotic, phenomenological, cybernetic, sociopsychological, sociocultural, and critical traditions.
The socio-psychological tradition
views communication as interpersonal interaction and influence and explores situations requiring manipulation of behaviour
The cybernetic tradition
views communication as a system of information processing and explores noise, overload, malfunction or bug in the system
The rhetorical tradition
views communication as the practical art of discourse or as artful public address
The socio-cultural tradition
views communication as the creation and enactment of social reality and explores the (re)production of social order, conflict, alienation etc.
The critical tradition
views communication as the reflective challenge of unjust discourse and explores hegemonic ideology, oppression, resistance
The phenomenological tradition
views communication as the experience of self and others through dialogue and explores one's perception and interpretation of their own experience
Why do we communicate?
GROUPS OF NEEDS:
physical needs, identity needs, social needs, practical needs
Physical needs
Communication's presence or absence affects health
Identity needs
Communication is the primary way we learn who we are
Our sense of identity comes from the ways we interact with other people
Social needs
Communication is the principal way relationships are created
Practical needs
Communication is essential in dealing with more practical matters, e.g., order a coffee, direct the doctor to where it hurts, inform the plumber etc
What is interpersonal communication?
(…..) is communication that takes place between people who are interdependent and have some knowledge of each other
The structure of interpersonal communication
THE SENDER WHO ENCODES THE MESSAGE,
THE MESSAGE, THE CHANNEL THAT TRANSMITS THE MESSAGE,
THE RECEIVER WHO DECODES THE MESSAGE,
THE CONTEXT OF THE COMMUNICATION PROCESS
Communicator
Personality and role: varying degree of self-involvement, related to the extent of shared personal knowledge between communication partners - Continuum from pure role-like behaviour to passionate, self-involved communication
Life world of the communicator: the specific set of knowledge with which the communicator enters and participates in current communication
Goal of the communicator: can be long-term, strategic goals and tactical goals for the immediate situation
Communicator skills: modifiability of the image, the receptiveness of communication, influencing power etc.
Communicator's need for communication: linked to the need for security, the nature of a social being, the symbolic-social environment
Code (encoding/decoding)
Sensorimotor code: different sensory modalities (e.g., sight, hearing) and movement itself (e.g., dance) - concrete and ancient
Mental image: "vividness" independent of perception, but of different degrees
Language: different types, such as sign language, national and programming languages, occupational language etc.
Concepts: conceptual structures, graphs; conceptual thinking (e.g., strategic games, chess); mental patterns
Possible divisions: verbal/nonverbal/symbolic, codes of ancient origin/ sign systems based on limited consensus
Decodability, decipherability: a common code for the parties is essential for communication to take place
Channel
(…) of communication can be direct (verbal, non-verbal and symbolic channels) or indirect (mediated by various means of communication, e.g., telephone line, book, internet etc.)
(….) of communication can be spatial, without delay (telephone cable) or temporal, delayed (videocassette); natural (nerve fiber) or artificial (cable); analog (air carrying sound waves) or digital (computer data transmission channels)
The process can be one-way (e.g., instruction) or two-way (e.g., conversation), direct (primary, face-to-face communication) or indirect (secondary, takes place through some technical or other mediating means)
Tertiary communication: both the sender and the receiver use some media channel
Message
Information: tangible change in the plane of time that differs from the usual
News: new, processed information that may be of public interest
Text: an opinion, an argument and the most objectified and conventionalized moment of communication - collective term for the communication content appearing in the form of live speech, writing or other symbol systems
Situation and context
The human and social relationship manifested and expressed in the communication
They determine the social framework in terms of the qualification of the relationship
The (….) can be subordinate or superior, equal, intimate or public
The framework of the (…) is formed by norms which thus shape the meaning of the message
The (…) is thus placed in a wider cultural and social context
Knowledge of the (…) forms a common evidence base - reference to the (…) is characteristic of all human communication and a pivotal element of speech
Recipient
Variables that can be taken into account:
• the image of the communicator,
• an image of the communicator's intention,
• the image of the situation and the context,
• decoding ability: interpretation and evaluation at the same time
Efficiency
Feedback is a tester of (…)
Refers to feedback systems that more or less automatically conveys the correctness or effectiveness of an action
Noise
channel noise (internal noise): e.g., you cannot hear somebody's speech because his mouth is full,
• environmental noise (external noise): e.g., loud noises,
• communication noise: misunderstanding due to the lack of a common code
Interpersonal communication disorders
WHAT WORKS WILL BREAK, BUT AT LEAST IT CAN BREAK
1) Temporary
2) Permanent
3) Systematic
THE DISTURBING EVENT DEGRADES THE COMMUNICATION PERFORMANCE
Some communication misunderstandings
Not all communication seeks understanding
Communication will not solve all problems
More communication is not always better
Effective communication is not a natural ability
Symbolic Interactionism
Communication = (…)
through which we create our thoughts, self-concept, and the wider community we live in (…) is the language and gestures a person uses in anticipation of the way others will respond
Three core principles: meaning, language, and thinking
MEANING
THE CONSTRUCTION OF SOCIAL REALITY
We act toward people or things on the basis of the meanings they assign to those people or things
Key: interpretation
LANGUAGE
THE SOURCE OF MEANING
Meaning is not inherent in objects, but it is negotiated through the use of language
Symbols are arbitrary signs e.g., the word "kitten"
THINKING
THE PROCESS OF TAKING THE ROLE OF THE OTHER is inner conversation (minding) through which we anticipate others' reactions, sort out the meaning of situations
Humans are capable of taking the role of others -(…..) is the mental conversation we hold with others as we imagine how we look to another person - The “me” is formed through continual symbolic interaction
PYGMALION EFFECT
This refers to the psychological phenomenon where higher expectations placed upon individuals lead to improved performance in a given area. This effect is based on the belief that if others expect us to do well, we are more likely to succeed due to increased confidence, motivation, and effort.
Rosenthal & Jacobson
how teachers' expectations of their students affect the students' performance Targets of the expectations internalize those labels and behave accordingly
Expectancy Violations Theory
by Judee Burgoon
Personal space: “space surrounding an individual that defines that individual’s preferred distance from others”
Under some circumstances, violating social norms and personal expectations is a superior strategy - potential outcomes: attraction, influence, involvement
Communicator reward valence
the sum of positive and negative attributes brought to the encounter plus the potential to reward or punish in the future When shall we communicate in an unexpected way? If you’re certain that the novelty will be a pleasant surprise
Social Penetration Theory
by Irwin Altman and Dalmas Taylor
The process of developing deeper intimacy with another person through mutual self-disclosure
Comparing people to onions
Peel the outer skin from an onion, and you’ll find another beneath it
Deeper layers are more vulnerable, protected, and central to self-image
To get to the center, the wedge must first separate the outer layers
The depth of (…) is the degree of intimacy
Uncertainty Reduction Theory
by Charles Berger
Theory focuses on how people aim to reduce uncertainty about others when they first meet. This theory suggests that as uncertainty decreases, communication and relationship development increase.
Purpose: theory helps us comprehend the strategies people use to get to know each other in initial interactions. It provides insights into how communication patterns change as relationships progress and uncertainty diminishes.
We always begin as strangers.... it’s natural to have doubts about our ability to predict the outcome of initial encounters
8 axioms
(self-evident truths that require no additional proof):
Verbal communication
Nonverbal warmth
Information seeking
Self-disclosure
Reciprocity
Similarity
Liking
Shared networks
Transactional Analysis
by Eric Berne
Theory: This is a psychological theory that examines human interactions and relationships. It categorizes interactions into three ego states: Parent, Adult, and Child, helping to analyze and improve communication and understanding between individuals.
Purpose: This is used in counseling, therapy, and communication training. It helps individuals recognize patterns in their interactions and promotes healthier communication, leading to better relationships both personally and professionally.
Imagined Interactions Theory (IIT)
by James M. Honeycutt
Theory: This Theory explores how individuals mentally simulate conversations and interactions in their minds. People imagine scenarios, rehearse conversations or anticipate how others might respond.
Purpose: This theory aids in understanding how individuals prepare for real-life interactions. It has implications in various fields such as communication studies, psychology, and conflict resolution, offering insights into the cognitive processes underlying social interactions.
Six basic functions of IIT
maintaining relationships,
linking or managing conflict,
rehearsing messages,
self-understanding through clarifying thoughts and feelings,
providing emotional catharsis by relieving tension,
and compensating for lack of real interaction
Culture
"the language, values, beliefs, traditions, and customs people share and learn” (Samovar et al., 2007)
A matter of perception and definition
recognize yourself and others as sharing/not sharing certain characteristics
in-groups
groups with whom we identify
out-groups
groups who we view as different
Co-culture
the perception of membership in a group that is part of an encompassing culture
INTERCULTURAL COMMUNICATION
the process that occurs when members of two or more cultures or co-cultures exchange messages in a manner that is influenced by their different cultural perceptions and symbol systems
SPECTRUM OF "INTERCULTURALNESS”
Most intercultural, Least intercultural
Most intercultural
communicators have highly different backgrounds or beliefs
Least intercultural
exchanges in which cultural differences are not significant
High-context culture
It relies heavily on subtle, often nonverbal cues to maintain social harmony; communicators pay close attention to nonverbal behaviours, the history of relationships, and social rules
more emoticons and less self-disclosure in online communication
Low-context culture
It uses language primarily to express thoughts, feelings, and ideas as directly as possible; meaning of a statement lies in the words spoken; might grow impatient with indirect behaviours such as hinting
more competitive and dominating conflict styles
Individualistic culture
It´s primary responsibility is to help themselves; characterized by self-reliance and competition; tend to view themselves in terms of what they do; aim to raise children to gain autonomy and independence
Collectivistic culture
It feels loyalties and obligations to in-groups; attentive to and concerned with the opinions of others; tend to define themselves in terms of group membership; aim to raise children as respectful members of society
Low power distance
belief in minimizing distinctions between various social classes; support the notion that challenging authority is acceptable; members aren’t necessarily punished for raising questions about the status quo
High power distance
children are expected to obey their parents and other authority figures; employees have much less input into the way they perform their work
High uncertainty avoidance
deviant people and ideas are generally considered dangerous; intolerance and ethnocentrism might be present; concerned with security, strong need for clear rules and regulations
Low uncertainty avoidance
less threatened by change and ambiguity; more likely to tolerate—or even welcome—people who don’t fit the norm
Masculine societies
preference for achievement, heroism, assertiveness, and material rewards for success; society at large is more competitive; quantity is important and big is beautiful
Feminine societies
preference for cooperation, modesty, caring for the weak and quality of life; society at large is more consensus-oriented; genders are emotionally closer to each other
Long-term orientation
the world is in flux, and preparing for the future is always needed; encourages efforts in modern education
Short-term orientation
the world is as it was created, the past provides a moral compass, and adhering to it is morally good; change is viewed with suspicion
Indulgent culture
gratification of basic and natural human drives related to enjoying life and having fun; life makes sense; freedom over duty
Restrained culture
suppresses gratification of needs and regulates it by means of strict social norms; life feels hard; duty over freedom
VERBAL CODES
Language and identity, Verbal communication styles
Verbal communication styles
Direct versus indirect
Elaborate versus succinct
Formal versus informal
Code-switching
Communicators often adapt their manner of speaking when they change contexts to increase the chances of achieving their goals
(…) aren’t “right” or “wrong”; they’re simply reflections of different cultures
Codes and culture
VERBAL CODES , Code-switching, NONVERBAL CODES
NONVERBAL CODES
Many elements of nonverbal communication are shared by all humans, regardless of culture, e.g., people of all cultures convey messages through facial expressions and gestures
Crying is a universal sign of unhappiness or pain, and smiles signal friendly intentions
Important qualities, ingredients of intercultural communicative competence
MOTIVATION AND ATTITUDE, TOLERANCE FOR AMBIGUITY, OPEN-MINDEDNESS, KNOWLEDGE AND SKILLS, PATIENCE AND PERSISTENCE
In the linear communication model:
The focus is on the sender and the message, with little emphasis on the receiver's role.
What are the 3 signifiers (types of signs) when it comes to the semiotic tradition?
icon, symbol, index
Semantic noise in communication refers to
misunderstanding of words/symbols by one of the participants
What is the main difference between the phenomenological and critical tradition?
Their objective-subjective nature
On what principle(s) is the phenomenological tradition of communication based that it denies freeze-frame research?
The phenomenological tradition is based on the understanding communication that emphasizes the subjective experiences
What are the main keywords of the socio-cultural tradition?
society, language, culture