chapter 2 social media

Which of the following statements is true?

A target audience includes the ideal clients of the fitness professional plus people similar to their ideal clients

'when determining What marketing buckets to focus on what is a question the social media influencer may ask

.What content generates the most engagement

What is a recommended strategy for social media influencers to reduce the risk of burnout?

Plan ahead with a schedule for content creation to make it more streamlined

What can help a fitness professional with be becoming known for certain core topics?

Quality post related to their marketing buckets

Which of the following is a metric that cannot be analyzed with the creator profile

Engagement rates on similar content posted by other SMI

What term best to find a group of individuals who are most likely to purchase a new product try new service and get Feedback upon request from the fitness professional

Core existing clientele

Which metric shows that the content a subject matter expert SMS is creating is resonating with the audience

The engagement rate of the SSI

What step cannot be used by the fitness professional to determine their social media marketing bucket?

Identify what products and services sell the best and most quickly

Which items do not make up the brand personality

Brand vision and goals

Which of the following is true if a fitness professional has a public social media profile?

Anyone on the social media platform can view and engage with their social media post

Which of the following demonstrate a lack of social media engagement from a follower

Scrolling without interacting with the post

What may a high rate of social media engagement indicate two brands looking to partner with social media influencers

A significant number of followers are interested in the influencers content which creates a higher chance of influencing the engaged followers

what is the equation to calculate engagement rate on Instagram?

Divide the average number of likes and comments on post by follower account and then multiply by 100 to get a percentage

What is the most beneficial way for a fitness professional to find new opportunities to collaborate and meet other professionals within the health and fitness industry?

Seek out, Peer to peernetworking opportunities

What enables a customer to quickly understand why they should choose a brand company, product or service

A unique selling proposition

What tactic can the social media influencer used to create a sense of professionalism on the profile while showcasing brand personality aesthetic

,Quality images and videos

What is the best way for the fitness professional to reach the target audience?

.Marketing on a platform that their target audience frequency so they have a higher chance of seeing their content

What type of information can business inside provide?

What Pages their followers like

What is a way to test engagement on various platforms?

.Provide the same offer measure engagement on each platform and compare data

What does a high engagement rate most likely about a social media influencer

The content posted is resonating with the audience

. If a fitness professional commit to a consistent social media strategy and key topics covered in their content, what is most likely outcome?

The fitness professional will become known by their audience as a source of content about specific topics