SAS 7 COMMUNICATION AND GLOBALIZATION

globalization

• process of increased interconnectedness and interdependence among countries, economies, cultures, and societies

• it allows people, businesses, and nations to interact and exchange ideas and goods and services across boarders

• ex: international trade and cultural exchange through online platforms

communication

• act of exchanging information, ideas, or feelings through verbal, non verbal, or digital means

• it is the lifeline of globalization, enabling the spread of knowledge and culture globally

• ex: using skype or messenger to talk to someone in another country

social media

• digital platform that allows users to create, share, and interact with content with other users

• these platforms enable global communication and help from virtual communities

• ex: messenger, facebook, tiktok, youtube, instagram

language barrier

• difficulty in communication caused by people speaking different languages

• a major hindrance in global communication that needs to be overcome for mutual understanding

• ex: a filipino and a german trying to collaborate without a common language

cultural differences

• variation in practices, customs and communication styles across different cultures

• recognizing and respecting cultural differences is key to effective global interaction

• ex: directedness in german communication vs. indirectness in filipino communication