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rhetoric
the use of spoken, written, or visual language to convey ideas and persuade an audience
rhetorical situation
the complete set of circumstances, events, and contexts that prompt a writer to create a text. (speaker, audience, subject)
context
the time, place, occasion, and social, cultural, or historical circumstances surrounding a text that shape how a writer makes choices and how an audidnece understands the message (component of rhetorical situation)
exigence
the specific event, problem, or urgent issue that inspires a writer or speaker to create a text at that exact moment.
why goal is necessary to complete now?
occasion is sometimes part of exigence
occasion
the time, place, and environment that prompt a writer or speaker to create a text
purpose
the writer’s reason for composing a text— the specific goal, outcome, or effect they hope to achieve for an audience within a given context.
many purpose build upon each other
rhetorical triangle
interaction between writer, audience, and subject
impacts how the writer gets their point across
writer
person, group, or organization that creates a text
persona
the character, role, or voice that a writer/speaker adopts to deliver a message and connect with a specific audience
audience
readers, listeners, or viewers that read the text
intended (who the writer is trying to reach/influence) or unintended
message
the central idea, main point, or specifc content that a writer communicates to an audience
different than subject
subject
overarching topic
rhetorical appeals
the persuasive strategies used by writers to influence an audience through credibility, logic, and emotion
ethos, logos, pathos
ethos
an appeal to the speaker’s credibility, authority, character, or shared values to persuade an audience.
how to build ethos
demonstrating credibility
emphasizing shared ideas
already have reputation
logos
an appeal to logic and reason where the writer persuades an audience by relying on clear thinking, valid inferences, and solid evidence
couterargument
an opposing claim or perspective that challenges your main thesis.
bringing these up and arguing them makes your thesis more logical (logos)
to acknowlege, you can concede, refute, or rebut
pathos
a rhetorical appeal to an audience’s emotions to persuade them or move them to action
AP tip on combining ethose, logos, and pathos
discuss how these appeals persuade an audience.
where are particular appeals made?
what makes the appeal effective?
style
the distinct combo of word choice, sentence structuce, and conventions that a writer uses to shape meaning, build tone, and persuade an audience
diction
a writer’s deliberate choice of words and phrases to create a specific tone, attitude, and effect on an audience
denotation
the strict, literal, dictionary def of a word, completly stripped of any emotion, attitude, or cultural assocations
connotation
the emotional, cultural, or social feeling a word carries beyond its literal dictionary def (denotation)
modifers
words, phrases, or clauses that limit, restrict, specify, or describe other words in a sentance to shape tone and control the strength of a claim
AP tip on style
as you read, pay attention to how a writer uses verbs. consider the effect of active and passive verbs in the development of an arugument.
formal and informal diction
formal:
elevated, dignified style of word choice that strictly follows grammatcial rules and avoides slang, contractions, and personal pronouse
infrormal:
the relaxed, conversational language of everyday speech that features common words, slang, contractions, and a familiar tone
figurative language
writing or speech that departs from literal meaning to create vivid, imaginative, and persuasive effects
metaphor
a figure of speech that directly compares two seemingly unlike things by stating that one thing is another, without using "like" or "as”
simile
A simile is a figure of speech that compares two different things using the words “like,” “as,” or “than” to create a vivid image or explain a complex idea
analogy
an extended comparison that links an unfamiliar or complex concept to a simpler, familiar one to clarify an argument or explain a relationship
personification
a rhetorical and figurative device that gives human traits, emotions, intentions, or actions to non-human entities, animals, or abstract ideas
allusion
an indirect or brief reference to a well-known person, place, event, work of art, or historical/biblical text that expects the audience to recognize and connect
syntax
the way a writer arranges words, phrases, clauses, and punctuation to form sentences
compound and complex sentences
A compound sentence joins two or more independent clauses of equal importance, while a complex sentence combines one independent clause with at least one dependent clause to show a hierarchical relationship.
independent vs dependent clauses
An independent clause is a complete sentence with a subject and a verb, while a dependent clause has a subject and a verb but cannot stand alone
parallel structure
the repetition of the same grammatical or syntactic form in two or more parts of a sentence, paragraph, or speech to show that ideas share equal importance
antithesis
a rhetorical device that places two opposite or contrasting ideas side-by-side using a matching grammatical structure to emphasize a stark difference
tone
the author's attitude toward their subject, audience, or both
AP tip for tone shifts
circle words like “yet” and “but” and consider the shifts they signal. often, these words mean the writer is changing the topic or making a new point. they can also mark a change in tone.
irony
a rhetorical strategy and device where a writer creates a deliberate gap between expectation and reality, or between what is said and what is actually meant
hyperbole
a figure of speech that uses extreme exaggeration or overstatement to create emphasis, evoke strong emotions, or add humor