marketing, consumerism and the natural environment

marketing

• involves the conception, pricing, promotion and distribution of ideas, goods and services

• meant to facilitate a consumerism-driven society

the four p’s

1. product

2. price

3. place

4. promotion

consumer capitalism

• theoretical economic and social political condition in which consumer demand is manipulated, in a deliberate and coordinated way, on a very large scale, through mass-marketing techniques, to the advantage of sellers

how important is consumption to stability of capitalism?

• consumer is VERY important to the stability of capitalism

consumerism and the natural environment

• household goods and services was responsible for 60% of global greenhouse gas emissions

• richest 1% of the global population emit more than twice the amount than the poorest 50%

• not enough to just go green

  • 45% of global gas emissions comes solely from the production of the things we use and buy every day

• consumerism in a world with finite resources places great strain on the natural environment