marketing, consumerism and the natural environment

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5 Terms

1
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marketing

  • involves the conception, pricing, promotion and distribution of ideas, goods and services

  • meant to facilitate a consumerism-driven society

2
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the four p’s

  1. product

  2. price

  3. place

  4. promotion

3
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consumer capitalism

  • theoretical economic and social political condition in which consumer demand is manipulated, in a deliberate and coordinated way, on a very large scale, through mass-marketing techniques, to the advantage of sellers

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how important is consumption to stability of capitalism?

  • consumer is VERY important to the stability of capitalism

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consumerism and the natural environment

  • household goods and services was responsible for 60% of global greenhouse gas emissions

  • richest 1% of the global population emit more than twice the amount than the poorest 50%

  • not enough to just go green

    • 45% of global gas emissions comes solely from the production of the things we use and buy every day

  • consumerism in a world with finite resources places great strain on the natural environment