A Level CIE Travel and Tourism: Destination Marketing

pg. 119

what is destination marketing

process used by travel and tourism organisations in a city, a resort or a country to show potential visitors what the destination offers.

what is the effect of successful destination marketing

makes sure that everyone remembers the destination and that new and returning customers are attracted to visit

destination marketing is now acknowledged as…

a pillar of future growth and sustainability of tourism destinations in an increasingly globalised and competitive market for tourists

for tourism, competition is…

increasing, one of the fastest growing economic sectors in the world. tourism is one of gov key priorities.

what does tourism contribute to

economies of tourist-receiving countries, through a country’s gdp as a reult of visitors spending money on accomodation, transport and tourism activities when visiting a destination.