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social science
based on findings that are subjected to careful scrutiny
grounded in facts
natural science
based on or works with the environment
ex. biology, environmental science
false science
not grounded in facts
does not use the scientific method
The Barnum Effect
the tendency to believe in general personality reports such as horoscopes
named after PT Barnum (“a good circus should have something for everyone”)
behavior (for psychology)
the access that we have to understand what goes on in someone’s mind
any action we can observe or measure
psychology
scientific study of behavior and mental processes