Studied by 0 people
Looks like no one added any tags here yet for you.
What are the 6 steps for Social Change?
1. Drawing Attention
2. Consistency
3. Deeper Processing
4. Augmentation Principle
5. Snowball Effect
6. Social Cryptomnesia
What is the Snowball Effect?
Gradually more and more people adopt the views of the minority and the more converted, the faster conversion occurs.
What is Social Cryptomnesia?
People know a change occurred but do not remember how it came about.
What is Augmentation Principle?
People taking risks and making sacrifices for their cause.
Strengths
+ Research Support - Nolan used normative social influence and conformity to see how people's energy usage changed
+ Explanation of how minorities bring about change - minority views inspire divergent thinking and stimulate new ideas
Limitations
- Deeper processing may play a role in majority rather than minority influence - when we find that the majority believes something different it makes us question why?
