Studied by 4 people
Distribution
________ is the process of getting goods and services to customers.
Promotion
________ is any effort to inform, persuade, or remind potential customers about a businesss products or services.
Demographics
________ are facts about the population.
information management
Marketing ________ is gathering and analyzing information about consumers, trends, and competitors products.
Indirect distribution
________ involves one or more intermediaries.
Market segmentation
________ is the division of a market for a product into groups of customers who have the same needs and traits.
Channel of distribution
A(n) ________ is a pathway to direct products to consumers.
Target marketing
________ helps companies focus on the people most likely to buy their goods or services.
Promotion
________ involves making customers aware of a product.
The marketing mix consists of four basic marketing strategies
product, place, price, and promotion, collectively known as the four Ps
In recent years, many people have begun to include a fifth P for people because the success of a marketing mix depends on people
good employees and customers
Note 
Flashcard (45)