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Chapter 13: Marketing in Today's World
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Glencoe Intro to Business
Marketing
Business
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11 Terms
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Distribution
________ is the process of getting goods and services to customers.
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Promotion
________ is any effort to inform, persuade, or remind potential customers about a businesss products or services.
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Demographics
________ are facts about the population.
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information management
Marketing ________ is gathering and analyzing information about consumers, trends, and competitors products.
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Indirect distribution
________ involves one or more intermediaries.
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Market segmentation
________ is the division of a market for a product into groups of customers who have the same needs and traits.
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Channel of distribution
A(n) ________ is a pathway to direct products to consumers.
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Target marketing
________ helps companies focus on the people most likely to buy their goods or services.
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Promotion
________ involves making customers aware of a product.
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The marketing mix consists of four basic marketing strategies
product, place, price, and promotion, collectively known as the four Ps
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In recent years, many people have begun to include a fifth P for people because the success of a marketing mix depends on people
good employees and customers
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