Chapter 13: Marketing in Today's World

Distribution

________ is the process of getting goods and services to customers.

Promotion

________ is any effort to inform, persuade, or remind potential customers about a businesss products or services.

Demographics

________ are facts about the population.

information management

Marketing ________ is gathering and analyzing information about consumers, trends, and competitors products.

Indirect distribution

________ involves one or more intermediaries.

Market segmentation

________ is the division of a market for a product into groups of customers who have the same needs and traits.

Channel of distribution

A(n) ________ is a pathway to direct products to consumers.

Target marketing

________ helps companies focus on the people most likely to buy their goods or services.

Promotion

________ involves making customers aware of a product.

The marketing mix consists of four basic marketing strategies

product, place, price, and promotion, collectively known as the four Ps

In recent years, many people have begun to include a fifth P for people because the success of a marketing mix depends on people

good employees and customers