Thẻ ghi nhớ: Lesson 2 - Introduction to Digitial Media | Quizlet

media texts

products of the media (e.g. films, articles, podcasts, ads).

e.g. Advertising campaigns often include a variety of ____________ ____________ such as posters, videos, and online ads.

media convergence

when one device or platform delivers multiple types of media.

e.g. ____________ ____________ means you can read the news, watch a film, and post online all from one device.

media literacy

the ability to access, analyse, evaluate, and create media content effectively.

e.g Students are encouraged to develop ____________ ____________ so they can identify bias and understand how media shapes opinions.

content

the material created for media, including text, images, video, or audio.

e.g. The website constantly updates its ____________ to keep visitors engaged and returning for new articles and videos.

distribution

the process of delivering media content to audiences across various platforms.

e.g. The film’s ____________ included cinema releases, streaming services, and DVD sales to reach the widest audience possible.

to broadcast

to transmit a media program via TV, radio, or online platforms.

e.g. The live concert was ____________ simultaneously on television and online streaming platforms.

mass media

all the people and organizations that provide information + news for a large audience

e.g. ____________ ___________, such as national TV networks and popular newspapers, play a key role in shaping public opinion.

news media

organisations or channels that create and deliver news content to the public

e.g. The ___________ _____________ reported on the election results across television, newspapers, and online platforms.

print media

that part of the media presenting information on paper (newspapers + magazines)

e.g. Despite the drop in sales of ____________ ____________ it continues to play an important role in society.

media consumption

the ways in which people access, watch, read, or listen to media content.

e.g. ____________ ____________ has changed significantly with smartphones and streaming services, allowing people to watch films and listen to music whenever they want..

the media industry

the organisations involved in producing and distributing media texts.

e.g. The ____________ ____________ is constantly adapting to new technologies and platforms.

audience

people who consume media. This means they watch, read, listen to, or otherwise engage with media content.

e.g. The film attracted a young, international ____________, with viewers from different countries discussing it online and attending screenings in major cities around the world.

format

the form something takes (video, print, audio).

e.g. The show is available in both a podcast and a video ____________.

platform

the way content is delivered (TV, cinema, websites, apps).

e.g. Spotify is one of the most popular ____________ for music streaming.

traditional media

older forms of media that existed before the internet (radio, TV, print).

e.g. ____________ ____________like radio and newspapers still play a role in political campaigns.

to entertain

to provide enjoyment, amusement, or interest for an audience.

e.g Streaming platforms entertain millions of viewers each day with films, series, and live events.

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