The Times (media lang + rep)

How do they target the ABC1 demographic

- Demographic is targeted through news value of the paper and how particular social groups and audiences are represented

- Paper isn't explicitly critical of government on front page

Plug

(LANG)

- Promotes Times2, the lifestyle supplement of the paper focusing on fitness and being bit by the pandemic puppy. Uses a light colour palette to differentiate from the rest of the page and add a more light hearted tone

Layout and design

(LANG)

Conventional of a broadsheet, text led rather than image led

Masthead

(LANG)

- Bold and recognisable. It effectively signifies the ideology of the paper.

- Typography chosen is strong and commands the front page, placed either side of a crest and logo.

- Lion and Unicorn are symbols appearing on heraldic crests and suggests they intend to reinforce their longevity and traditional values

Headline

(LANG)

- Informative rather than enigmatic, the same can be said about the subheading. However there is a subtle criticism through the choice of language for example including the number 'four' and commenting on 'drinking culture'

Pull quotes

(LANG)

Direct quotation from the Sue Gray report, denoted by the by the large quotation marks. White text on blue background gives them prominence and makes them function as an anchor for the image of the PM

Central image

(LANG)

Close up of Boris with an indirect mode of address. His expression shows some nervousness and whilst the image doesn't directly criticise him, it does suggest that he does have questions to answer

Language and mode of address

(LANG)

Lang and mode of address used is formal; text is compact and detailed; subheadings generally are not used to split stories suggesting readers are comfortable with the level of detail. 'The Times verdict' establishes the paper as the opinion leader

Levi-Strauss

Demonstrate less political allegiance compared to tabloids and therefore offer multiple viewpoints. The resolutions and oppositions may only be evident in something such as an editorial piece

Main image

(REP)

Focuses on his code of expression of trepidation, anchored by the caption and Sue Gray quotes.

Selection, combination of images and language constructs a subtly negative representation of the conservative party

Pull quotes

(REP)

Choice of pull quotes placed next to Boris implicitly directs blame at his behaviour: "There were failures in leadership and judgement by different parts of number 10...". The ellipsis creates an engima code

Headline and subheading

(REP)

The language used in the headlines and subheadings represent the event and PM in a negative way. 'Four' highlights the seriousness of the event and 'drinking culture' constructs a negative representation of the event