SMM final

TikTok Algorithm

User interactions- the videos they like or share, accounts they follow, comments they post, and content they create, Video information- captions, sounds, and hashtags. Device and account settings- language preference, country setting, and device type.

great things to know about TikTok

TikTok reports that over 63% of all videos with the highest click-through rates highlight their key message or product within the first 3 seconds of the video

great things to know about TikTok

The most engaging TikTok videos are short, get straight to the point, entertain, and as mentioned previously, tell a great story.

step 1- TikTok ad objectives "choose your goal"

drive traffic to website, increase app installs, grow online sales

step 2 of TikTok ads

select your audience

Step 3 of TikTok ads

set your budget

step 6 of TikTok ads (final step)

measure and manage your ad

AIDA model

50% attention, 30% interest, 15% desire, 5% action

How to create an effective and powerful social media marketing campaign

establish goals, choose campaign idea, theme and type, identify target audience, determine campaign budget, outline campaign parameters

70% of teenager Youtube subscribers trust

influencers opinions over traditional celebrities'

what makes a good influencer?

CREDABILITY, the reach you can achieve, number of people that an influencer can deliver a message to (you don't necessarily need a high follower count), engaging, active

identify a influencer who

your target market will TRUST!!!

Micro influencer

Regular influencer

< 15-50k

rising influencer

< 50-100k

mid influencer

< 100-500k

macro influencer

< 500k-1M

mega influencer

< 1M+

When discussing a potential partnership with an influencer you should

tell them what they are going to get out of this partnership ( ex- money, engagement, credibility)

calculate ROI

(profit/ total investment x 100)

net promoter score

is a metric that companies use to measure the willingness of customers to recommend a company's products or services to others

top of mind awareness

a company, brand or product is first in customers' minds when thinking of a particular industry or category

social media share of voice

percentage of brand mentions, or people talking about a company online compared to its competitors

Only 15% of CMOs have been able to quantify the impact of social media..... why?

Measuring ROI is their top challenge

data import

the automated or semi-automated input of data into a software application, such as QBO.

what are HTTP requests

a request-response protocol between a client and server

what are measurement protocols

A standard set of rules for collecting and sending events directly to Google Analytics servers.

time decay

the last ad a customer clicks on before buying gets the most credit, and the ones they clicked on earlier get less