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good customer service leads to
satisfied and loyal customers
positive brand image and reputation
competitive advantage
increased sales and repeat purchases
poor customer service leads to
poor customer satisfaction and low loyalty
poor brand image
inability to differentiate products and charge premium price
falling sales and repeat purchases
sales process
customer interest-speed and efficiency of service-customer engagement-post sales service-customer loyalty
depending on the product or service a business needs to consider
product knowledge of its sales staff
speed and efficiency of its service
customer engagement with its product
responses to customer feedback
post sales service provided