More exposure to stimuli leads to more attraction (Zajonc 1968)
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Repeated exposure effect diminishes after…
10 exposures (Bornstein 1989)
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Instrumental conditioning (Kimble 1961)
Responses which yield positive outcomes or eliminate negative outcomes are strengthened
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Self perception is… (Bem 1972)
Attitudes are informed by our behaviour and making internal attributions for that behaviour
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What is attitude behaviour problem? (La Piere, 1934)
Behaviour not aligning with attitudes (Discrimination for diners on phone VS in person)
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What four things did Ajzen and Fishbein 1977 think were involved in attitude and behavioural measures?
Action/target/context/time
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What did Fazio 1995 say about attitude strength?
Stronger the attitude, the more likely we are to enact on it
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Those with low self monitors have a…
Higher attitude behaviour correlation
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What can break the attitude behaviour link? (Oskamp, 1984)
Habits
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What is the theory of reasoned action?
Behaviours controlled by attitudes and subjective norms
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What is theory of planned behaviour?
Behaviour controlled due to attitudes, subjective norms and perceived behavioural control
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What are cognitive consistency theories?
Attitudes change to be consistent with each other
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What is cognitive dissonance?
Tension between attitudes
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What is forced compliance? (Festinger and Carlsmith 1959)
Forced into making a choice
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What is effort justification?
Lots of effort = rate goal as more positive
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What is selective exposure hypothesis?
Avoid information that goes against beliefs
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The latitude of acceptance is…
Self perception
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The latitude of rejection is…
Cognitive dissonance
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What are the three main types of behavioural request?
Foot in the door/door in the face/low ball
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Foot in the door stats
53% more likely to accept large request after smaller request 22%
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What is sunk cost fallacy?
Person is reluctant to give up on something when they have put so much effort into it
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Yale Attitude Change Approach says people are persuaded based on three things
Source/message/audience
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What attributes of the source of the message are important for attitude change?
Credibility/appearance/similarity
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What attributes of the message itself is important?
One or two sided/Fact vs feeling
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What is protection motivation theory?
Based on threat appraisal and coping appraisal/response is dependent on personal threat
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What is the dual process models of persuasion?
Central and peripheral route
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What is social influence?
How people affect each other
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What is conformity?
Change in beliefs, opinions and behaviours as result of pressure from others
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What is compliance?
Responding favourably to explicit request by another
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What is obedience?
Submitting to demands of another person in authority
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What is automatic mimicry?
Copying those around us in a spontaneous and automatic sense
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What is ideomotor action?
Merely thinking about an action makes it more likely
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What was Sherif’s auto kinetic effect experiment?
Visual illusion where light appears to move/converge on a group norm
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What is informational social influence?
Ambiguous situation leads us to look to others for guidance
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What did Neighbors et al 2007 find about misperceived social norms?
Students tend to overestimate descriptive norms for student drinking
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What was Asch’s conformity experiment?
Match line to line of same length
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Asch’s experiment stats
75% gave at least 1 incorrect answer/37% of all responses were conforming
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What is normative social influence?
Conform to social norms to avoid social sanctions
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What is the difference between normative VS informational social influence?
Norm=fulfil others expectations/Informational=conformity under acceptance of evidence about reality which has been provided by others
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What kind of factors are situational?
Group size/group unanimity/expertise and status
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In order to influence the majority, the minority needs to have a..
Consistent and unanimous response
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What is psychological reactance?
Motivational state that resists social influence
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What is prosocial behaviour?
Behaviour that has positive social consequences and contributes to the physical or psychological well-being of another person. Voluntary and has the intention of helping othersÂ
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What is helping behaviour?
Intentional and benefits another living being in the group
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What is altruism?
Act that benefits another rather than oneself
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What six factors are people prosocial because of?
Personal/situational/evolutionary/social and biological/cognitive/consequences of receiving help
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What is the diffusion of responsibility?
Someone else will help
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What is audience inhibition?
Don’t want to look stupid in front of others
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What is self attribution?
Act in a way that aligns with self concept
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What is the scrooge effect?
Morality salience increases prosocial behaviour
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What is an example of bystander effect?
Kitty Genovese
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Mutualism
Benefiting from interactions
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What is reciprocal altruism?
Help someone for something in return
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What are some direct ways of socially influencing others?
Instructions/reinforcement/conditioning
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What are some indirect ways of socially influencing others?
Modelling/vicarious learning
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What is a bio-social account of attitude change?
Misattribution of state
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What is the bystander calculus model?
Number of bystanders present that will encourage other to help
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What are two evolutionary accounts of prosocial behaviour?
Survival of kin/reciprocal altruism
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What are 4 social accounts for prosocial behaviour?