Studied by 2 people
revisions for media studies 2023 make sure you can compare with tatler
why does HEAT magazine have a crowded layout
it suggests that the magazine will be packed with content. to grab the readers attention
intro to heat
Heat is a lifestyle/celebrity magazine, published by Bauer Media Group, which offers some clear contrasts with Tatler. It is aimed at a very specific audience.
Heat was first launched in 1999, and the magazine is now just one part of Heatworld, which also encompasses a website, an app, a podcast, social media, plus TV and radio stations. All are aimed at a largely female mainstream audience, and focus mainly on entertainment, celebrity and gossip.
how is the layout contructed
Heat features a lot of bright buzzwords to draw the eye of the reader to different content.
Photos have been Photoshopped to overlap each other and the masthead. This uses space efficiently and creates
depth.
Many of the photos are unremarkable, BUT the
anchorage text gives the readers the context of HOW to
interpret the photos.
how can Propps theories be applied
false hero: posh aka victoria Beckham ‘secretive star accused of lying to everyone
villain: Liam photo is cropped to emulate a mug shot
hero: Giovana Fletcher as the “queen of the castle”
donor: gives the reader inspiration and motivates them to go Christmas shopping
damsel in distress: Dani Dyer close shot where she looks worried and covering anchors meaning' ‘terrified’.
how can todorv be applied
resolutions: ‘Queen of the castle’ or ‘Christmas is officially open’
*talk about a lack of equilibrium and what that shows
disruption: when she gets accused of lying Victoria Bekham
recognition: “is this harry and Meghan biggest mistake yet
bathes code in relation to heat
symbolic code mariah carrey symbolises christmas
semantic code
cultural code ( a convention understood because ones surroundings ) in the uk east london is cultural code in the NHS advert
action code(something is gonna happen)
enigma (mystery):
liams doubl elif eiwth cheryl
giovannas secret heart ache
is this harry and meghans biggest mistake yet
pos caught out
what does the masthead suggest
that the magazine will be filled with hot juicy gossip
why are paparazzi shots used
creats a sense of realism in terms of the stories
why are hyperbolic words used
e.g SHOCK AND TERRIFIED
buzz words that make it seem dramatic and will appeal to the audience better
secretive themed language
to engage the audience
exclamation marks
creates a sense of drama and excitment
what does the lower case font do
alterntive down to earth,relateble and informative
what does the language signify
confident and aggressive like the TA
describe the issues that are discussed in Heat magazine concerning UK context I understand why people and issues are presented on that cover and how that relates to the audience.
celebrity gossip
news,
gossip,
beauty advice
fashion
explain how the values of Heat as a gossip magazine are reflected in the design of the front cover. I can describe how the cover shows the interest people have in different celebrities.
core values
Quality.
Environment.
Inspiration.
Drive.
Innovation
what should i be able to do regarding heat
compare this with tatler
identify the codes and conventions
identify shot types
apply narrative theory
who is on the cover
mariah carrey
posh (victoria bekham
dani deyer
liam payne
giovanna fletcher
prince harry
meghan markel
cheryl cole
what stereotypes are used
stereotypes of men being evil
stereotype of women
How do the elements conform to or reject the conventions of the magazine cover genre?
everything conforms to alow brow magazine give examples from the text in an exam
what mriah carrey do
she acts as a symbolic code for christmas
How is media language used to target and address a specific audience?
“baby daddy”
“double life”
“caught out”
“badass baubles”
“exclusive”
uses language that the TA uses which engages them with the product and grabs their interest
How have the producers of Heat chosen to represent the individuals, groups, places, issues and ideas they have selected?
issues are relevant to the TA psychographic needs of gossip
individuals like liam hare represented negatively using close shots and anchorage to create meaning
ideas of dating, royal family, christmas, celeb drama
how is feminity repesented
giovana fletcher
target audience of heat
FEMALE/MALE: 90% / 10%
AVG AGE: 37
AGE PROFILE: 52% AGED 15/34 (14% 15-24, 37% 25-34)
SEGMENT: 50% ABC1
MARITAL STATUS: 57% MARRIED (or living with partner) / 43% single
mainly working class or middle class women interested in celeb gossip
general knowledge
From Bauer Media’s website about the brand of Heat: “Heat is the brand that sets popular culture alight and gets people talking. Now a huge multiplatform brand that's unrivalled in the entertainment market, heat is more than just a magazine- it's a radio station, a podcast, an app and has a huge online and social media presence.”
From the Heat media pack: "In print – we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time."
The magazine also offers shopping and lifestyle tips: "Our all-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely. And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, wellbeing and homes."
media language
Typography / Fonts: Sans serif fonts to make the magazine feel modern, informal and offering the latest gossip. ‘Posh’ written in serif to make it feel ‘posh’.
Cover lines: Indirect address favoured by celebrity gossip magazines emphasises the gossip feel. Questions to audience create inclusive, gossipy feel and words like ‘shock new pics’ and ‘Behind closed doors’.
Name checks/star appeal: the cover is packed with celebrity gossip and the magazine sells itself on having the latest celebrity gossip. Note the stars are given first names only - Heat readers know these celebs already and want to hear the latest.
Colour scheme: Pink, yellow and red. Bright colours to attract attention – important without a single central image. Gossip magazines tend to be busier and more packed with images to suggest issues that are bursting with different stories.
context
Heat is published by Bauer Media, a conglomerate responsible for TV, radio and magazines such as Empire, Grazia and Mojo.
It was set up in 1999 and became one of the most recognised gossip magazines in the UK. As with all magazines its circulation has been steadily dropping, with a current circulation of around 70,000 (previously over 200,000).
They have a website, Heatworld.com that reproduces the magazine content and more to combat declining sales.
who is giovanna fletcher
she is an English author,blogger, podcaster and presenter, famous for her mother’s podcast and for winning I’m a Celebrity... Get Me Out of Here! 2020.
who are Prince Harry and Meghan Markle
married in 2018 and have been the subject of a lot of controversy from celebrity gossip media. They left Royal duties and have since been critical of the Royal family.
who is Victoria Beckham
(or Posh Spice)
was in the Spice Girls in the 90s,
and then became famous for her
high profile relationship with David
Beckham
Cheryl Cole
was a Girls Aloud member and X Factor judge, while Liam Payne was a member of One Direction, who were formed on The X Factor. They had a 2 year relationship, which ended in 2018, but have been pictured together since.
Dani Dyer
is the daughter of actor, Danny Dyer, and also starred in, and won, Love Island in 2018. She had a baby with Sammy Kimmence in January 2021 shortly after he was sentenced to 3.5 years in jail for fraud.
social , cultural , historicle , political context
social: gossip, readers are always in the know and give them conversation-starters with their mates down the pub. We use different treatments such as reports, investigations, exclusive picture stories and analysis. We help celebrities talk about their biggest stories.
cultural:royal gossip, unrealistic body types stick thin hour glass body shape .Gossip magazines have a bad reputation for criticising women and body-shaming them, however Heat seems to have become less critical in recent years.
historicle: COVID
political: royal family e.g maghan markel and prince harry
media mucguffin:Relationships: normative and subversive as words are used such as ‘secretive’, ‘baby daddy’ and ‘heartache’. Focus is on relationship breakdowns.
Shopping: Christmas shopping suggestions on front cover. Heat magazine emphasises High Street shopping recommendations and affordable ways to get the latest looks.
British TV and music: Most of the images and stories relate to reality TV stars and/or pop stars (or former pop stars). This is an example of intertextuality with Heat regularly references other media products (e.g. ‘I’m A Celeb Exclusive
reperesentation in heat generally and in the past
Gossip magazines are often designed as entertainment but with the specific purpose of making celebrities more relatable to its readers. To this end, celebrities are often pictured in unflattering ways, in difficult relationships, or in relatable yet aspirational ways e.g. as a mother. They are typically mainstream in values and therefore follow more traditional, stereotypical views of groups.
magazines in the past tended to have a history of fat shaming and praised skinny bodies which was the standard in the 200’s now media regulators aim to avoid this and its negative effects on the youth.
representations of feminity
good representation
want to focus on positive stereotypes and are more likely to provide strong independent role models
bad representation
create versions of reality that are damaging to readers
concentration of ‘size zero’ models has a damaging effect on young readers
cause eating disorders because they include so many unrealistic expectations
humanise celebrities as : aspirational, sensitive with complex personal lives
representations of masculintiy
As Heat is a predominantly women’s magazine, the representation of
men is usually in relation to the woman in their life.
key words: untrustworthy,suspicous, promiscuous, unreliable ,important
Note 
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