HEAT front cover

revisions for media studies 2023 make sure you can compare with tatler

why does HEAT magazine have a crowded layout

why does HEAT magazine have a crowded layout

it suggests that the magazine will be packed with content. to grab the readers attention

intro to heat

Heat is a lifestyle/celebrity magazine, published by Bauer Media Group, which offers some clear contrasts with Tatler. It is aimed at a very specific audience.

Heat was first launched in 1999, and the magazine is now just one part of Heatworld, which also encompasses a website, an app, a podcast, social media, plus TV and radio stations. All are aimed at a largely female mainstream audience, and focus mainly on entertainment, celebrity and gossip.

how is the layout contructed

• Heat features a lot of bright buzzwords to draw the eye of the reader to different content.

• Photos have been Photoshopped to overlap each other and the masthead. This uses space efficiently and creates

  depth.

• Many of the photos are unremarkable, BUT the

  anchorage text gives the readers the context of HOW to

  interpret the photos.

how can Propps theories be applied

false hero: posh aka victoria Beckham ‘secretive star accused of lying to everyone

villain: Liam photo is cropped to emulate a mug shot

hero: Giovana Fletcher as the “queen of the castle”

donor: gives the reader inspiration and motivates them to go Christmas shopping

damsel in distress: Dani Dyer close shot where she looks worried and covering anchors meaning' ‘terrified’.

how can todorv be applied

resolutions: ‘Queen of the castle’ or ‘Christmas is officially open’

*talk about a lack of equilibrium and what that shows

disruption: when she gets accused of lying Victoria Bekham

recognition: “is this harry and Meghan biggest mistake yet

bathes code in relation to heat

symbolic code mariah carrey symbolises christmas

semantic code

cultural code ( a convention understood because ones surroundings ) in the uk east london is cultural code in the NHS advert

action code(something is gonna happen)

enigma (mystery):

liams doubl elif eiwth cheryl

giovannas secret heart ache

is this harry and meghans biggest mistake yet

pos caught out

what does the masthead suggest

that the magazine will be filled with hot juicy gossip

why are paparazzi shots used

creats a sense of realism in terms of the stories

why are hyperbolic words used

e.g SHOCK AND TERRIFIED

buzz words that make it seem dramatic and will appeal to the audience better

secretive themed language

to engage the audience

exclamation marks

creates a sense of drama and excitment

what does the lower case font do

alterntive down to earth,relateble and informative

what does the language signify

confident and aggressive like the TA

describe the issues that are discussed in Heat magazine concerning UK context I understand why people and issues are presented on that cover and how that relates to the audience.

celebrity gossip

news,

gossip,

beauty advice

fashion

explain how the values of Heat as a gossip magazine are reflected in the design of the front cover. I can describe how the cover shows the interest people have in different celebrities.

core values

• Quality.

• Environment.

• Inspiration.

• Drive.

• Innovation

what should i be able to do regarding heat

• compare this with tatler

• identify the codes and conventions

• identify shot types

• apply narrative theory

who is on the cover

mariah carrey

posh (victoria bekham

dani deyer

liam payne

giovanna fletcher

prince harry

meghan markel

cheryl cole

what stereotypes are used

stereotypes of men being evil

stereotype of women

How do the elements conform to or reject the conventions of the magazine cover genre?

everything conforms to alow brow magazine give examples from the text in an exam

what mriah carrey do

she acts as a symbolic code for christmas

How is media language used to target and address a specific audience?

“baby daddy”

“double life”

“caught out”

“badass baubles”

“exclusive”

uses language that the TA uses which engages them with the product and grabs their interest

How have the producers of Heat chosen to represent the individuals, groups, places, issues and ideas they have selected?

issues are relevant to the TA psychographic needs of gossip

individuals like liam hare represented negatively using close shots and anchorage to create meaning

ideas of dating, royal family, christmas, celeb drama

how is feminity repesented

giovana fletcher

target audience of heat

• FEMALE/MALE: 90% / 10%

• AVG AGE: 37

• AGE PROFILE: 52% AGED 15/34 (14% 15-24, 37% 25-34)

• SEGMENT: 50% ABC1

• MARITAL STATUS: 57% MARRIED (or living with partner) / 43% single

mainly working class or middle class women interested in celeb gossip

general knowledge

• From Bauer Media’s website about the brand of Heat: “Heat is the brand that sets popular culture alight and gets people talking. Now a huge multiplatform brand that's unrivalled in the entertainment market, heat is more than just a magazine- it's a radio station, a podcast, an app and has a huge online and social media presence.”

• From the Heat media pack: "In print – we bring readers a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time."

• The magazine also offers shopping and lifestyle tips: "Our all-inclusive approach promises style for everybody, no matter what shape or size, and our team test fashion and beauty products to make sure readers spend their hard-earned pennies wisely. And Life Hacks gives readers down-time inspo by curating the buzziest experiences in travel, food, fitness, wellbeing and homes."

media language

• Typography / Fonts:  Sans serif fonts to make the magazine feel modern, informal and offering the latest gossip. ‘Posh’ written in serif to make it feel ‘posh’.

• Cover lines: Indirect address favoured by celebrity gossip magazines emphasises the gossip feel. Questions to audience create inclusive, gossipy feel and words like ‘shock new pics’ and ‘Behind closed doors’.

• Name checks/star appeal: the cover is packed with celebrity gossip and the magazine sells itself on having the latest celebrity gossip. Note the stars are given first names only - Heat readers know these celebs already and want to hear the latest.

• Colour scheme: Pink, yellow and red. Bright colours to attract attention – important without a single central image. Gossip magazines tend to be busier and more packed with images to suggest issues that are bursting with different stories. 

context

Heat is published by Bauer Media, a conglomerate responsible for TV, radio and magazines such as Empire, Grazia and Mojo.

It was set up in 1999 and became one of the most recognised gossip magazines in the UK. As with all magazines its circulation has been steadily dropping, with a current circulation of around 70,000 (previously over 200,000).

They have a website, Heatworld.com that reproduces the magazine content and more to combat declining sales.

who is giovanna fletcher

she is an English author,blogger, podcaster and presenter, famous for her mother’s podcast and for winning I’m a Celebrity... Get Me Out of Here! 2020.

who are Prince Harry and Meghan Markle

married in 2018 and have been the subject of a lot of controversy from celebrity gossip media. They left Royal duties and have since been critical of the Royal family.

who is Victoria Beckham

(or Posh Spice)

was in the Spice Girls in the 90s,

and then became famous for her

high profile relationship with David

Beckham

Cheryl Cole

was a Girls Aloud member and X Factor judge, while Liam Payne was a member of One Direction, who were formed on The X Factor. They had a 2 year relationship, which ended in 2018, but have been pictured together since.

Dani Dyer

is the daughter of actor, Danny Dyer, and also starred in, and won, Love Island in 2018. She had a baby with Sammy Kimmence in January 2021 shortly after he was sentenced to 3.5 years in jail for fraud.

social , cultural , historicle , political context

social: gossip, readers are always in the know and give them conversation-starters with their mates down the pub. We use different treatments such as reports, investigations, exclusive picture stories and analysis. We help celebrities talk about their biggest stories.

cultural:royal gossip, unrealistic body types stick thin hour glass body shape .Gossip magazines have a bad reputation for criticising women and body-shaming them, however Heat seems to have become less critical in recent years.

historicle: COVID

political: royal family e.g maghan markel and prince harry

media mucguffin:Relationships: normative and subversive as words are used such as ‘secretive’, ‘baby daddy’ and ‘heartache’. Focus is on relationship breakdowns. 

• Shopping: Christmas shopping suggestions on front cover. Heat magazine emphasises High Street shopping recommendations and affordable ways to get the latest looks.

• British TV and music: Most of the images and stories relate to reality TV stars and/or pop stars (or former pop stars). This is an example of intertextuality with Heat regularly references other media products (e.g. ‘I’m A Celeb Exclusive

reperesentation in heat generally and in the past

Gossip magazines are often designed as entertainment but with the specific purpose of making celebrities more relatable to its readers. To this end, celebrities are often pictured in unflattering ways, in difficult relationships, or in relatable yet aspirational ways e.g. as a mother. They are typically mainstream in values and therefore follow more traditional, stereotypical views of groups.

magazines in the past tended to have a history of fat shaming and praised skinny bodies which was the standard in the 200’s now media regulators aim to avoid this and its negative effects on the youth.

representations of feminity

good representation

want to focus on positive stereotypes and are more likely to provide strong independent role models

bad representation

create versions of reality that are damaging to readers

concentration of ‘size zero’ models has a damaging effect on young readers

cause eating disorders because they include so many unrealistic expectations

humanise celebrities as : aspirational, sensitive with complex personal lives

representations of masculintiy

As Heat is a predominantly women’s magazine, the representation of

men is usually in relation to the woman in their life.

key words: untrustworthy,suspicous, promiscuous, unreliable ,important