Visual Literacy Quiz 10

manifest content

what is shown; objects recognized by most; obvious or literal level: denotation

content analysis

quantitative analysis of data—count number of certain images, etc., not indicative of qualitative vale; but precision and verifiability

genre

species, kind or sort; a classification or grouping of visual artifacts that share certain iconographic elements, themes and stylistic conventions

signifier

material dimension of sign

index

record of; a direct, causal connection (footprint)

myth

when connotations for a subgroup are made to look “universal” and ideology is made to look natural

structuralism

a set of theories emphasizing the laws, codes, rules, formulas and conventions structuring human behavior and systems of meanings

deconstruction

skeptic “method” refusing to accept as absolute the truth and knowledge claims of existing systems

hermenuetics

interpreting texts and works of art

hyperreal

reality is fabricated by technology