The Roles of Marketing

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8 Terms

1
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What is a market size

the size of a market

2
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How do we calculate market size

  1. Using Values

  2. Using Volumes

3
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What is using values

The total amount spent by customers buying products

4
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What is using volumes

The physical quainity of good sold.

5
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What is Market Growth

The percentage change in market size

6
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What is a Market Share

A companys market is calculated by %

7
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How do you calculate Market Share using values

(sales of company/total sales in market)x100

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How do you calculate Market Share using volumes

(number of products sold by company/total number of products sold in the market)x100