4. Consumer Behaviour, Pricing & Customer Experience
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Last updated 1:06 PM on 9/22/26
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17 Terms
1
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Un consommateur
A consumer
2
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Un client
A customer
3
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Le pouvoir d’achat
Purchasing power
4
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Le prix
The price
5
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Une réduction
A discount
6
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Une promotion
A special offer
7
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Un produit abordable
An affordable product
8
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Un produit haut de gamme
A premium product
9
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Le rapport qualité-prix
Value for money
10
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La qualité
Quality
11
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La satisfaction client
Customer satisfaction
12
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L’expérience client
Customer experience
13
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Le service après-vente
After-sales service
14
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Une réclamation
A complaint
15
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Un remboursement
A refund
16
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La fidélité à une marque
Brand loyalty
17
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Acheter de manière impulsive
To buy on impulse