quiz

Tourism Policy

A set of rules, regulations, guidelines, and strategies that provide a framework for long-term tourism development.

Tourism Planning

The process of creating a plan for tourism development.

Tourism Development

Improving and building tourism based on plans; generally, it is about how tourism is guided, planned, managed, and improved.

Main purpose of Tourism Policy

To establish laws and regulations that guide hospitality and tourism development.

RA 9593

Known as the Tourism Act of 2009, it is an example of a tourism law in the Philippines.

Tourism policy coverage

Covers tourism planning and processes, product development, and rules and regulations affecting tourism.

Private Sector

Establishments that are not part of government agencies and operate within the tourism industry.

Examples of establishments in the private tourism sector

Travel agencies, accommodations, attractions, activities, food and beverage establishments, destinations, transportation industry.

Public Sector

The sector run by government agencies that implements laws and programs intended for the Filipino people.

Tourism Promotions Board (TPB) Philippines

A government tourism agency responsible for tourism marketing and promotion.

TIEZA

Tourism Infrastructure and Enterprise Zone Authority.

Role of TIEZA

Involved in tourism infrastructure and enterprise zones and collects tourism-related taxes/fees.

DENR

Department of Environment and Natural Resources.

Role of DENR in tourism

Focuses on the environment and natural resources.

NCCA

National Commission for Culture and the Arts.

Role of NCCA in tourism

Helps preserve and promote heritage, culture, and the arts.

DOH

Department of Health.

Role of DOH in tourism

Focuses on health and public health concerns.

DFA

Department of Foreign Affairs.

Role of DFA in tourism

Handles the country's foreign relations and provides consular services to the public.

DTI

Department of Trade and Industry.

Role of DTI

Supports businesses and helps promote trade and industry.

DOTC

Department of Transportation and Communications.

Role of DOTC

Maintains and develops the country's transportation and communication network.

BI

Bureau of Immigration.

Role of the Bureau of Immigration in tourism

Regulates the entry, stay, departure, and deportation of foreign nationals.

Tourism Plan

An output of the tourism planning process.

Tourism Plan components

Guidelines, directions, and planning processes for tourism development.

Tourism Plan focus

Can focus on developing a destination or creating a particular tourism product.

Tourism Planning process

Gathering and evaluating information to identify current tourism development issues.

First step in Tourism Planning

Gathering and evaluating information to identify current tourism development issues.

Second step in Tourism Planning

Imagining a desired future state of tourism in the destination.

Third step in Tourism Planning

Choosing from a number of alternatives for achieving the desired tourism goals.

Three basic steps of Tourism Planning

1. Gather and evaluate information 2. Imagine the desired future state 3. Choose among alternatives to achieve it.

Tourism Plan

The facilities, services, and components used to develop tourism products and attract the target market.

Purpose of a Tourism Plan

To support the development of tourism products and attract the target market.

Examples of tourism supply components

Accessibility, Attractions, Accommodation, Food and beverage.

Accessibility in tourism

The ease with which tourists can reach and travel to a destination.

Examples of accessibility problems

Lack of roads; Security problems.

Attractions

Features or places that draw tourists to a destination.

Accommodation

Places that provide tourists with lodging or a place to stay.

Food and Beverage in tourism

Food and beverage services that provide tourists with meals, drinks, and dining experiences.

What do Tourism Planners do?

Conduct activities such as seminars, workshops, ocular visits, and interviews with local people.

Ocular visit

A direct on-site visit or inspection of a tourism destination or area.

Why do tourism planners conduct interviews with local people?

To understand local issues and identify concerns that may affect tourism development.

What do tourism planners help identify?

Potential tourist attractions, local issues, tourism development opportunities, problems affecting tourism.

POLICY = RULES

Laws, regulations, guidelines, strategies.

PLANNING = PROCESS

Gather → Imagine → Choose.

PLAN = OUTPUT

Guidelines/directions resulting from planning.

DEVELOPMENT = IMPROVEMENT

Build, improve, manage, and develop tourism.

PRIVATE = BUSINESS

Travel agencies, hotels, attractions, activities, F&B, transportation.

PUBLIC = GOVERNMENT

Government agencies implementing laws and programs.

TOURISM PLANT = SUPPLY

Accessibility + Attractions + Accommodation + Food & Beverage.