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study
kaspersky
kaspersky - aim
find out how heavily people rely on their digital devices rather than their memory.
kaspersky - method
Internet survey - 6000 consumers 16-55
Participants asked to recall important telephone numbers.
Asked how and where they stored info located online
kaspersky - findings
More than half adult consumers could recall home phone number
Half parents could recall childrens phone numbers
Half remembered work number
⅓ happy to forget or risk info they can find online
24% forget online fact as soon as its used
36% turn to internet before trying to remember information