journ quiz - information technology 11

Geography is no longer a limiting factor in determining audiences because:

People are able to actively seek out information they desire.

We have copyright laws for all of the following reasons except:

To protect the original creator of a work.
The registration fee for a copyright provides a significant revenue stream for the local government.
To provide economic incentive for new knowledge.
To protect work that is in a fixed, tangible form.

The registration fee for a copyright provides a significant revenue stream for the local government.

It is important for public relations practitioners to adapt to new communication technologies because

Public relations practitioners need to engage audiences on platforms the audiences are using

Measurement and evaluation are affected by information technology in which way?

The ability to use big data to measure impact

Which of the following is NOT a skill public relations professionals need to adopt in light of new information technologies?

all of these are important skills

Understanding of new platforms

Knowledge of new gatekeeping processes

A strong grounding in measurement and data analysis

Changes in information technology have altered the gatekeeping process. One example of this is:

Influencers are identified by the publics whom they influence.

Which of the following best describes changes in the gatekeeping of information?

Anyone is able to share information with a wide audience

Information technology has created a true 24/7 news cycle; this means:

Public relations practitioners must be prepared to respond immediately.

Which of the following is NOT considered a challenge to public relations practitioners based on new information technologies?

Audiences are less concerned about message credibility

Reputational issues are a key concern for new information technology because:

Audiences are able to spread rumors that can reach millions of people in a short time.

Perception is reality for many audiences

Which of the following should drive the decision behind releasing information via a new technology platform?

audience

Information technology allows for public relations practitioners to craft messages that are

Tailored to meet the needs of specific audiences.

Which of these phrases does NOT pertain to the definition of a business

all of these apply

A collection of people and resources

Organized to provide a product or service to others

With the objective of sustaining itself economically and/or for generating profit

Microsoft is an example of what type of business

for profit

Publicly traded companies are one type of for-profit business. What is the other?

privately owned

The structure of a business will impact which of the following?

Corporate culture

Employee engagement and morale

Efficiency and effectiveness

all of them

A horizontal or flat model of decision making is one in which decision making within an organization is:

decentralized

A disadvantage of centralized decision making is:

it hampers customization required by regional markets

An advantage of decentralized decision making is:

It promotes flexibility and market responsiveness

A manufacturer buying its own fleet of distribution vehicles is an example of which kind of business integration?

vertical

Which of these key financial statements shows how assets equate to liabilities plus the owner's equity?

balance sheet

The profit-and-loss statement or P&L is the more common name for which financial statement?

income statement

The cash flow in an organization may be:

Positive, Negative, or Neutral

The accounting scandal at Enron led to what regulation being enacted?

Sarbanes-Oxley Act

Your company has been doing some groundbreaking in artificial intelligence. Under Regulation FD, would it be right to first share this information with the senior editor of an esteemed technology magazine before making the information widely available to the public?

no

The "quiet period" refers to what?

The time before a public offering of securities when a company may not release material

information that might drive up the stock value

Federal laws pertain to lobbying; statutes _____ vary by state

do

Crises are

Manageable when an organization is prepared

Which of these is not a characteristic of a crisis as identified by Hermann?

many people are involved

Which of these events could cause a crisis that might face an organization

Natural disaster

Operational accident Mismanagement

all of them

When communicating in a crisis, which of these is NOT listed by Smith as a key to crisis success?

Use the same tactics throughout the campaign that you use in the beginning of the plan, regardless of how the situation changes, for consistency

How quickly after learning of an incident should you respond to a crisis in some way?

1 hour

Throughout a crisis, how should your company be represented publicly?

With one consistent voice/spokesperson throughout

How is an issue different from a crisis?

Issues allow time to plan and prevent.

There are many places you can look to identify simmering crises. Which of these is a good source?

Customer feedback

Social media comments

Employee feedback

all of them

Once you've created a crisis communication plan, what should you do

Revisit and rehearse scenarios

Which of these things should be included in a crisis communication plan?

Responsible parties identified by name

Descriptions of possible scenarios Online/hard-drive exclusive content

Descriptions of possible scenarios

When establishing a command center for a crisis, which factor is NOT important to consider?

Room for all organizational staff

Which of these is NOT one of the key "P"s to effective crisis communication listed in the course materials?

Projection

Prevention

Prediction

Preparation

projection

What percentage of crises are caused by management?

50%

Public relations takes the lead on all crisis planning, with many other divisions involved. Which of these should be involved in a crisis team?

Legal

Human resources

Sales

all of these