UNIT 2 MED EXAM

audience engagement

consumption

reception

media conventions

story, genre, form

narrative

cause and effect linked events

story convention

cause and effect, point of view, multiple storylines, character arcs, story arcs, structure of time

genre convention

use of tropes, characters, settings or themes in a medium - linked with audience expectations (think what defines a thriller)

form convention

expectations of how media codes are arranged, convention of type of product (think, when do the credits come)

elements and principles of design for photography

balance, emphasis, movement, repetition, perspective, unity

photography composition principles

line, shape, tone, form, colour, texture,

audience engagement with video essay

lana del rey experience, 208k followers, listeners connect through listening

codes and conventions use in video essay

grain, personal photography, grainy sunscorched feel, acting, lack of balance in second photo, warm lighting, filtering, acting

connection in actors, focus on interaction and dialogue, warm and cold filtering, period piece, dream like haze (memory),

5 stages of media production

development, pre-production, production, post-production, distribution

structural narrative elements of a short film

setup, inciting incident, rising action, climax, resolution

three key components of character development

establishment, motivation, development, relationships

plot v story

plot - events that unfold throughout narrative story - underlying meaning behind the narrative

temporal order

events out of story order (flashbacks), non-linear narratives

temporal frequency

events repeated in plot treatment

temporal duration

duration can expand, contract or remain faithful to story time

elements of a screenplay

slugline, action lines, v.o. for voice over, o.s. off screen

shot list elements

scene number, shot number, location, shot description, framing, action, actors, props, extra notes

new media v traditional media

consumption increase, producing your own media, social media

technological determinism

the idea that society's tech determines its cultural values and social structure

game theory (in relation to social media)

interactive decision-making - your actions are dependent on the actions of others, vice versa (chess example)

algorithims optimise themselves for metrics, hence game theory

arguments for game theory

assists in businesses achieving their goals on social media

arguments against game theory

also created a cycle of thought that may lock some businesses into inaction, also eds the 'machine' of social media