UNIT 2 MED EXAM

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26 Terms

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audience engagement
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consumption
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reception
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media conventions
story, genre, form
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narrative
cause and effect linked events
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story convention
cause and effect, point of view, multiple storylines, character arcs, story arcs, structure of time
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genre convention
use of tropes, characters, settings or themes in a medium - linked with audience expectations (think what defines a thriller)
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form convention
expectations of how media codes are arranged, convention of type of product (think, when do the credits come)
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elements and principles of design for photography
balance, emphasis, movement, repetition, perspective, unity
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photography composition principles
line, shape, tone, form, colour, texture,
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audience engagement with video essay
lana del rey experience, 208k followers, listeners connect through listening
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codes and conventions use in video essay
grain, personal photography, grainy sunscorched feel, acting, lack of balance in second photo, warm lighting, filtering, acting

connection in actors, focus on interaction and dialogue, warm and cold filtering, period piece, dream like haze (memory),
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5 stages of media production
development, pre-production, production, post-production, distribution
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structural narrative elements of a short film
setup, inciting incident, rising action, climax, resolution
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three key components of character development
establishment, motivation, development, relationships
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plot v story
plot - events that unfold throughout narrative
story - underlying meaning behind the narrative
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temporal order
events out of story order (flashbacks), non-linear narratives
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temporal frequency
events repeated in plot treatment
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temporal duration
duration can expand, contract or remain faithful to story time
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elements of a screenplay
slugline, action lines, v.o. for voice over, o.s. off screen
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shot list elements
scene number, shot number, location, shot description, framing, action, actors, props, extra notes
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new media v traditional media
consumption increase, producing your own media, social media
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technological determinism
the idea that society's tech determines its cultural values and social structure
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game theory (in relation to social media)
interactive decision-making - your actions are dependent on the actions of others, vice versa (chess example)

algorithims optimise themselves for metrics, hence game theory
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arguments for game theory
assists in businesses achieving their goals on social media
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arguments against game theory
also created a cycle of thought that may lock some businesses into inaction, also eds the 'machine' of social media