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Sample Survey
An inquiry that asks questions of individuals drawn from a population (such as a poll)
Census
A sample that consists of the entire population
Population
The entire group about whom a statistician hopes to learn
Sample
A portion of a population examined to learn about that population
Population Parameter
A numerical attribute for an entire population (rarely known)
Sample Statistic
A numerical attribute calculated for sampled data and used to infer the associated population parameter
Sample Size
The number of individuals
Randomization
Each individual is given a fair
Representative
The sample statistics from a sample accurately reflect the population parameters
Simple Random Sampling (SRS)
Each combination of n individuals has an equal chance of selection
Stratified Random Sampling
Population is divided into homogeneous strata and random samples are proportionally drawn from each
Cluster Sampling
Entire heterogeneous groups ("clusters") are randomly selected; each cluster represents the population
Systematic Sampling
Subjects are listed and one subject is selected
Sampling Variability
The natural tendency of randomly drawn samples to differ from one another
Sampling Bias
Systematic failure of a sampling method to properly represent its population
Voluntary Response Bias
Individuals must volunteer or take action to be included in a sample
Convenience Sampling Bias
Subjects are chosen because they are conveniently available
Undercoverage Bias
Some portion of the population is not sampled or has a reduced chance of being included
Nonresponse Bias
A substantial fraction of those sampled fail to respond
Response Bias
Anything in survey design that influences responses (such as leading wording)
Observational Study
A study in which researchers do not assign treatments; they simply observe
Retrospective Study
Subjects are selected and previous conditions/behaviors are observed
Prospective Study
Subjects are selected and followed into the future to observe outcomes
Experiment
Researchers control factor levels
Completely Randomized Design
Every subject has an equal chance of receiving each treatment
Factor
An explanatory variable controlled by the experimenter
Response Variable
The variable whose outcomes are compared across treatments
Level
The specific value chosen for a factor
Treatment
The applied combination of factor levels
Control Group
A baseline or null treatment used for comparison
Subject / Experimental Unit
The individual or object on which an experiment is performed
Randomization (Experiment)
Subjects must be assigned to treatments at random
Replication
Each treatment is applied to multiple subjects
Statistically Significant
An observed difference too large to be explained by natural variation alone
Single-Blind
Either subjects OR evaluators do not know which treatment is assigned
Double-Blind
Both subjects AND evaluators do not know which treatment is assigned
Placebo
A treatment known to have no effect
Placebo Effect
A perceived response to an ineffective treatment
Blocking
Grouping subjects by uncontrollable attributes to reduce variability
Randomized Block Design
Randomization occurs within blocks only
Confounding Variable
When the effects of two variables cannot be separated
Matched Pairs Design
Subjects are paired (or one subject receives both treatments) to reduce variability