SixStep Collective & MT Activation Strategy

A set of vocabulary flashcards detailing the marketing activation strategy between the brand SixStep Collective and the influencer MT (@omtfree) following his 2026 title win.

SixStep Collective

A brand movement with the slogan "Do concreto ao topo" (From concrete to the top) that focuses on urban culture and freestyle partnerships.

MT (@omtfree)

A freestyle athlete with 52.6k followers and champion of the 2nd Season 2026 Batalha da Aldeia (BDA).

Batalha da Aldeia (BDA)

One of the largest freestyle circuits in Brazil where MT competes, specifically mentioned as occurring in Barueri/SP and other locations.

Superliga BDA

A specific high-level competition segment within the Batalha da Aldeia circuit that took place at The Town festival.

Peak Exposure Window

The strategy of prioritizing organic reach by publishing paid content within the first 7 days following a major victory.

Drop 001

The specific product collection from SixStep Collective used for unboxing, "provador," and training content by MT.

SIXSTEP10

A specific discount coupon used in bio pages to drive direct traffic from Instagram Stories.

MT10

An exclusive, trackable discount coupon designated for MT to measure his specific conversion results against generic brand metrics.

UTM

A tracking code attached to bio links to count the specific amount of clicks and traffic generated by the influencer's profile.

Lili

The current highest-performing organic asset for the brand's Reels, used as a benchmark to evaluate if an external influencer converts better than internal content.

Authenticity Rule

The strategic requirement for MT's content to remain "direct, raw, and urban" rather than using generic, traditional fashion influencer formats.

Social Proof

The marketing concept reinforced by showing MT's preparation and battles while wearing the brand, proving he literally moved "from the concrete to the top."